“…Cannabis tourism is an area of growing interest among tourism scholars. Studies have explored recreational marijuana management in Colorado (Keul & Eisenhauer, 2019;Taylor, 2016), definitions of marijuana tourism (Taylor, 2018), cannabis tourism motivations (Wen, Meng, Ying, Qi, & Lockyer, 2018), and cannabis tourist segmentation (Wen, Meng, Ying, & Belhassen, 2019) among other topics. Given the nature of cannabis consumption in many contemporary societies, tourists' involvement in cannabis tourism has been recognized as deviant (Belhassen, Santos, & Uriely, 2007) if such behavior is either illegal or socially unacceptable in tourists' home countries (e.g., cannabis-oriented tourists from China).…”