PurposeThis paper aims to improve understanding of the reasons why people trust the information about product recommendations on social shopping networks of websites, a new e‐commerce method which combines social networking and shopping, and to investigate the impact of the trust on the consumers' intention to purchase products from the online shop of a website.Design/methodology/approachAn online survey instrument was developed to gather data, and 1,219 questionnaires were used to test the relationships in the proposed model.FindingsThe results indicated that perceived ability, perceived benevolence/integrity, perceived critical mass, and trust in a website were four important antecedents of trust in product recommendation in a social networking site. In addition trust in product recommendations can influence the consumers' intention to purchase from the website through increasing their intention to purchase the products.Research limitations/implicationsThe research model demonstrated the importance of trust in product recommendations to online consumers' transaction intention.Practical implicationsThe results of the study showed that trust in product recommendations will influence consumers' purchase intentions. Therefore a social shopping website or the websites transforming into social shopping websites should put more emphasis on ways to establish the virtual communities or social networks which can provide the information about product recommendations that consumers trust.Originality/valueThe study provides a comprehensive framework of the antecedents and effects of consumers' trust in recommendations in the context of social shopping.
2015),"Combined effects of valence and attributes of e-WOM on consumer judgment for message and product: The moderating effect of brand community type", Internet Research, Vol. 25 Iss 1 pp. 2-29 http://dx.If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information.
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AbstractPurpose -Many video sharing sites (e.g. YouTube, Vimeo, and Break) host user-generated video content in the hopes of attracting viewers and thus profits. Therefore, continuous use and video sharing behavior on the part of site users is critical to the continue enjoyment of other users and to the video service providers business. The purpose of this paper is to provide an improved understanding of what motivates internet users to share videos and spend more time on video sharing web sites. Design/methodology/approach -The authors propose a research model based on Uses and Gratification Theory and on Social Cognitive Theory, incorporating key determinants of web site stickiness. An online survey instrument was developed to gather data, and 265 questionnaires were used to test the relationships in the model. Findings -The causal model was validated using SmartPLS 2.0, and 14 out of 18 study hypotheses were supported. The results indicated that continuance motivation and sharing behavior were important antecedents of YouTube stickiness and mediated the influence of need, personal, and environmental factors. Practical implications -The proposed framework can be used by online video service providers to develop a platform that satisfies user needs and to enhance sharing intention. Originality/value -The study provides a comprehensive framework of the antecedents and effects of continuance motivation and sharing behavior on video sharing web sites.
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