Driving Success of Youth Creative Business Based on Online Market Using Social Media

Kurniawan, Ivan; Novyawati, F.

doi:10.1088/1757-899x/662/3/032002

Cited by 3 publications

(3 citation statements)

References 5 publications

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“…This is in line with research conducted by Yan, he explained that Facebook makes it possible TSBEC to share statuses that they have uploaded and makes more users stay on the site rather than go to the source. This gives the impression of direct involvement: a company can, for example, communicate directly with its supporters [27].…”

Section: How To Maintain Interaction With Consumersmentioning

confidence: 99%

Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Yuwono

2023

KSS

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Increasing the number of social media users is a potential for entrepreneurs or young entrepreneurs, especially to develop their businesses on social media. The business world has a potential target of 191 million active social media users. Optimum utilization of social media for business can benefit business people and improve their welfare and the people involved, such as expanding employment opportunities to contribute to community welfare and reduce poverty. One effort that can be made is to build a brand identity on social media by young entrepreneurs. As it is well known, social media users in Indonesia, especially Instagram, are young people. The large number of young entrepreneurs doing business on social media is a challenge in itself to be able to compete to attract the attention of consumers; therefore, the products offered must have an identity so that they are easily recognized among competitors. The research method used is descriptive; the research subjects are young entrepreneurs who had used social media for business for at least 1 year and were selected purposively. Keywords: brand identity, social media, young entrepreneurs

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Section: How To Maintain Interaction With Consumersmentioning

confidence: 99%

Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Yuwono

2023

KSS

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“…Sedangkan media promosi online terdiri dari sosial media seperti facebook dan Instagram. Sosial media membuka potensi komunikasi bisnis dengan konsumen yang mencipktakan karakteristik dan membuat hubungan yang unik dengan konsumen (Kurniawan & Novyawati, 2019). Merchandise, freebies terdiri dari buku mewarnai, stiker, daln lainnya.…”

Section: Strategi Kreatif Dan Mediaunclassified

Perancangan Buku Ilustrasi Pengaruh Positif Hewan Peliharaan Pada Psikologi Anak

Girsang

Kurniawan²

2022

DIVAGATRA

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Humans have various views about pets. Pets are animals that have been tamed and live side by side with humans. Information about the influence of pets on the psychology of children is not widely disseminated. Psychology is an important thing in human life. However, people do not understand psychology. Pets have an influence on a child's psychology which includes social, mental, mental, and physical. Pets can help children practice various positive things through activities that are done together. Pets have no breed limit to keep. The types of pets in this design are dogs, cats, rabbits, hamsters, and fish. The number of people who do not care and understand about psychology is the basis of the problem. Illustrated books become media in the design that provide information about children's activities with pets and their effects on children.

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“…Hal ini sejalan dengan penelitian yang dilakukan oleh Yan, ia menjelaskan bahwa Facebook memungkinkan untuk membagikan status yang sudah mereka unggah dan membuat lebih banyak pengguna untuk tetap berada di situs daripada pergi ke sumbernya. Ini memberi kesan keterlibatan langsung: perusahaan bisa, misalnya, berkomunikasi langsung dengan pendukungnya (Kurniawan & Novyawati, 2019).…”

Section: Cara Memelihara Interaksi Dengan Konsumenunclassified

Pemanfaatan Media Sosial Dalam Membangun Identitas Merek Dikalangan Wirausaha Muda

Yuwono¹

2022

JPMK

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Peningkatan jumlah pengguna media sosial merupakan potensi bagi kalangan pengusaha atau wirausaha muda khususnya untuk mengembangkan usahanya di media sosial. Pengguna aktif media sosial sebanyak 191 juta merupakan target market yang potensial bagi dunia usaha. Pemanfaatan media sosial secara optimal untuk bisnis dapat menguntungkan pelaku bisnis dan meningkatkan kesejahteraan pelaku bisnis dan masyarakat yang terlibat seperti semakin luasnya kesempatan kerja sehingga memberikan kontribusi bagi kesejahteraan masyarakat dan dapat mengurangi kemiskinan. Salah satu upaya yang dapat dilakukan ialah dengan membangun identitas merk di media sosial oleh wirausaha muda. Seperti diketahui pengguna media sosial di Indonesia terutama instgram adalah kalangan muda. Banyaknya wirausahawan muda berbisnis di media sosial, menjadi tantangan tersendiri untuk dapat bersaing menarik perhatian konsumen, sehingga produk yang ditawarkan harus memiliki identitas agar mudah dikenal diantara para kompetitor. Metode penelitian yang digunakan metode deskriptif, subyek penelitian adalah wirausaha muda yang menggunakan media sosial untuk bisnis minimal 1 tahun dan dipilih secara purposive.

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Driving Success of Youth Creative Business Based on Online Market Using Social Media

Cited by 3 publications

References 5 publications

Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Use of Social Media in Building Brand Identity Among Young Entrepreneurs

Perancangan Buku Ilustrasi Pengaruh Positif Hewan Peliharaan Pada Psikologi Anak

Pemanfaatan Media Sosial Dalam Membangun Identitas Merek Dikalangan Wirausaha Muda

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