Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications

Ariansyah, Kasmad; Sirait, Emyana Ruth Eritha; Nugroho, Badar Agung; Suryanegara, Muhammad

doi:10.1016/j.telpol.2021.102219

Cited by 44 publications

(46 citation statements)

References 30 publications

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“…Therefore, the greater the value of digital literacy, the greater the e-commerce adoption is. This is in line with research by (Ariansyah et al, 2021;Elhajjar, S., & Ouaida, 2020) that states that digital literacy has an influence on e-commerce adoption.…”

Section: H4: Digital Literacy Affects E-commerce Adoptionsupporting

confidence: 91%

Impact of digital literacy and market orientation through e-commerce adoption on the MSME performance moderated by O2O business adoption

Suryani

Abdinagoro

Arief

et al. 2021

ICFBE

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<p><em>This study aims to examine the influence of digital literacy and market orientation on MSME performance mediated by E-commerce adoption with O2O Business as a Moderating variable. The population in this study are all MSMEs that have collaborated with E-Commerce. The sample in this study was obtained using a quota sampling technique, which only limited data acquisition to 100 MSMEs of E-Commerce partners. Data is obtained by distributing questionnaires to respondents through online. The collected data is then analysed using Path analysis assisted by the Smart PLS application. The result shows that Digital Literacy and Market Orientation have a significant positive effect on E-Commerce Adoption, then E- Commerce Adoption, Market Orientation and Digital Literacy have a significant positive effect on Performance MSMEs, Digital Literacy, Market Orientation and E-commerce adoption has a significant positive effect on MSME Performance moderated by O2O Business Adoption. Understanding of market orientation and digital literacy in running a business can have an impact on customer satisfaction which then has an impact on improving MSME performance. Researchers who want to review the topic in this study can conduct a correlation test on a larger scale to get a more detailed picture of the impact of digital literacy and market orientation on MSMEs and other sectors.</em></p>

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Section: H4: Digital Literacy Affects E-commerce Adoptionsupporting

confidence: 91%

Impact of digital literacy and market orientation through e-commerce adoption on the MSME performance moderated by O2O business adoption

Suryani

Abdinagoro

Arief

et al. 2021

ICFBE

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“…Male was found to be less influential compared to females in the scenarios mentioned above. These findings contradict (Ariansyah et al, 2021), where males are more influential toward e-commerce adoption or (Lestari, 2019), who said males are more influential by self-efficacy in e-commerce adoption and support (Hossain, 2019) who claim that females moderates the relationship between trust and m-payment or (Lestari, 2019) who argue that females do more through comparison of product and technologies before adopting. Findings also contradict earlier studies when authors claim that females are more socially influenced in technology adoption and males look for enjoyment in e-commerce adoption (Hwang, 2010).…”

Section: Discussionmentioning

confidence: 69%

“…A recent study in Indonesia revealed that men are more likely to make online purchases than women to be young, married, educated, and self-employed. They are also more likely to do so if they can readily get logistical assistance and financial support, and they are better at utilizing technology and have not been exposed to dangerous material (Ariansyah et al, 2021). The use of technology can boost individual productivity, but the outcome depends on how people react to accepting a particular technology (Lestari, 2019;Işık et al, 2020).…”

Section: Gender As Moderatormentioning

confidence: 99%

“…Researchers also revealed that people's demands and values might drive e-commerce adoption; e-compatibility with people's digital abilities and infrastructure is crucial; exposure to dangerous material has been experimentally established as an impediment (Ariansyah et al, 2021). This study is based on the net gain maximization framework/standard utility.…”

Section: Introductionmentioning

confidence: 99%

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How a Successful Implementation and Sustainable Growth of e-Commerce can be Achieved in Developing Countries; a Pathway Towards Green Economy

Mustafa

Hao

Qiao

et al. 2022

Front. Environ. Sci.

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Apart from the goal of the digital world and other benefits of e-commerce, it becomes the need of time during this COVID-19 pandemic. Successful implementation and sustainable growth of e-commerce in developing countries is a challenge. The goal of the digital world without the implementation and sustainable growth of e-commerce in developing countries is incomplete. Based on UTAUT theory, we have developed an integrated model to study the developing countries’ consumers’ adoption intentions towards e-commerce. We collected a valid useable sample of 796 respondents from a developing country, applied the SEM-ANN two-step hybrid approach to testing the proposed hypothesis, and ranked the antecedents according to their importance. Results revealed that Trust in e-commerce, Perceived risk of using e-commerce, Ease of use in e-commerce, Curiosity about e-commerce, Facilitating Conditions, and Awareness of e-commerce benefits influence the adoption intentions of developing countries’ consumers. Sensitivity analysis results revealed that Ease of use in e-commerce platforms and awareness of e-commerce benefits are the two most crucial factors behind the adoption intentions in developing countries. The study’s findings help authorities adopt sustainable e-commerce, multinational companies effectively market their goods online, and academics better understand how inhabitants of developing nations perceive e-commerce.

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“…Telcos' financial performances have remained stable amid the pandemic in accordance with the government advisory. Indonesian telecommunications firms are expected to reap long-term benefits from the coronavirus health crisis due to increasing demand for mobile data and internet connectivity (Ariansyah et al, 2021;Syamsuddin et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

COVID-19 on the Telecommunications Industry Stock Market Performances: An Event-Study Approach

Ariantika

Davianti

2021

IJSSB

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This study aims to analyze the knowledge quality of the COVID-19 pandemic event regarding the Indonesian stock market's performance as seen from the average abnormal return before and after the first case of COVID-19 Indonesia on March 2, 2020. The research design used in this study is an event study. Three samples used in this research are companies engaged in the telecommunications subsector in the Indonesia Stock Exchange. The technique of sampling that was used in the research was purposive sampling. The study focused on the window period 15 days before and 15 days after the event date. Hypothesis testing is done by using paired sample t-test on data that is typically distributed and the one-sample Wilcoxon signed-ranked test on data that is not yet normally distributed. The result obtained is that there are no significant differences before and after the announcement of the first case of COVID-19 in Indonesia.

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Drivers of and barriers to e-commerce adoption in Indonesia: Individuals’ perspectives and the implications

Cited by 44 publications

References 30 publications

Impact of digital literacy and market orientation through e-commerce adoption on the MSME performance moderated by O2O business adoption

Impact of digital literacy and market orientation through e-commerce adoption on the MSME performance moderated by O2O business adoption

How a Successful Implementation and Sustainable Growth of e-Commerce can be Achieved in Developing Countries; a Pathway Towards Green Economy

COVID-19 on the Telecommunications Industry Stock Market Performances: An Event-Study Approach

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