Drivers and barriers of the digitalization of local owner operated retail outlets

Bollweg, Lars Michael; Lackes, Richard; Siepermann, Markus; Weber, Peter

doi:10.1080/08276331.2019.1616256

Cited by 69 publications

(61 citation statements)

References 68 publications

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“…The results are similar to those found by a recent survey conducted among 223 local owneroperated retail outlets from 26 cities in Germany: a positive attitude towards digitalization, but the existence of multiple barriers such as lack of available resources and a low perception of external pressures to digitize their businesses [68]. However, it has not been identified that barriers to the implementation of e-commerce in SMES related with environmental factors such as government intervention, public administration position and external pressure from suppliers and buyers, which was identified in a study conducted with seven small businesses located in Southern Italy in the beginning of e-marketplaces [57].…”

Section: Small Retail Position With Respect To Local Shopping Platformssupporting

confidence: 87%

“…The demand of digital tools and applications for administration and marketing that could work as a suitable trigger to promote digital development has not been indicated in contrast to other studies [68].…”

Section: Marketing and Communication Supportmentioning

confidence: 95%

“…Infrastructures and shared digital services (apps, logistics management) without the hassle of implementation and maintenance with their own resources, show encouraging results [67], facilitating cost savings for online activities. The idea that local sales platforms and the recent and promising evolution of e-marketplaces can help to overcome these barriers to access to the e-commerce has recently been proposed [68].…”

Section: Theoretical Background and Research Questionsmentioning

confidence: 99%

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Proximity Trade and Urban Sustainability: Small Retailers’ Expectations Towards Local Online Marketplaces

et al. 2019

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The aim of this research is to identify the expectations offered by small retail businesses towards local online selling platforms as an innovative tool to ensure their future and the urban sustainability. Based on the previous findings obtained from an analysis of trends, actors and marketplaces operating in the retail sector, sixty semi-structured in-depth interviews have been carried out to Spanish local retail managers and owners. Opportunities and risks faced by local online marketplaces are presented from the perspective of small retail stores. Different attitudes towards online shopping platforms have been identified depending on their size, presence and experience in the online world, which has allowed us to categorize local retail businesses in six groups. Despite the perceptual and attitudinal differences between them, it is concluded that merchants have assumed that the current and future business model goes through the digitalization of their businesses and the selling on e-commerce platforms. The coexistence of the e-marketplace and the physical stores, conducted by the same retailers, could have a positive effect on the urban sustainability: on the one hand, with the economic strengthening and renovation of the historical centers and, on the other, with the maintenance of the population and traditional social relationships.

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Section: Small Retail Position With Respect To Local Shopping Platformssupporting

confidence: 87%

Section: Marketing and Communication Supportmentioning

confidence: 95%

Section: Theoretical Background and Research Questionsmentioning

confidence: 99%

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Proximity Trade and Urban Sustainability: Small Retailers’ Expectations Towards Local Online Marketplaces

et al. 2019

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“…Practically, the positive setting of retail helps to attract customers towards digital marketing based on which they develop loyalty towards the sector. From the notations, it is also known that digital marketing supports the marketers to enhance customers towards internet using from where customers also gain a vast amount of information regarding the sector by accessing the platform of Web 2.0 (Bollweg et al 2019).…”

Section: Factors Of Digital Marketing That Affect Retail Industrymentioning

confidence: 99%

The Lack of Digital Marketing Skills: Developing a Digital Marketer Model for the Retail Industries

2020

JXAT

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The digital talent gap in the current scenario can create obstacle for an industry or a company to prosper. The key purpose of the study is to find out the lagging areas of digital marketing and further develop a digital marketer model for the Malaysian retail industry. Research problem or rationale that is investigated in the primary terms provides ideas on recent statistical aspects regarding lagging digital skills amongst the Malaysian retail industry. The study consists of five chapters that accelerate with introduction and proceeds towards conclusion after literature review, methodology and discussion. In the Introduction section, the issues related to digital marketing skills in Malaysia have been discussed. Literature Review section has kept its focus on the positive impacts of digital marketing along with a cohesive analysis of the challenges. On the other hand, the Methodology section has shown the data collection method and analysis techniques for the article. Results and Discussions have helped to know the different effects of digital marketing and its benefits in the present market. Finally, the Conclusion section has summarised the entire discussion and provided a recommendation to the retail industry for developing the above-mentioned model. The key observations depicted that the inclusion of different elements regarding digital marketing skill adopters, laggards, evaluators, followers, and leaders has been depicted through the model description.

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“…Small regional banks in countries like Italy or Germany are prototypical place-based entrepreneurs with their century-long tradition of business operations within a limited regional market area and their role as core financial partners of notably SMEs (Sellar 2015;Fiordelisi and Mare 2014;Mercieca et al 2007;Usai and Vannini 2005). In spite of its practical relevance, such place-based entrepreneurship represents an understudied topic in the entrepreneurship and small business management literature with only a few publications addressing it (Bollweg et al 2020;Hakenes et al 2015;Howorth and Moro 2006). Notably the role of place as either a competitiveness factor for or threat to the competitive advantage of such entrepreneurs in the trade-off between a regional and global market challenges has not been thoroughly explored, resulting in a lack of knowledge on the inter-relationship of place and competitiveness.…”

Section: Introductionmentioning

confidence: 99%

Place-based entrepreneurs and their competitiveness: a relational perspective on small regional banks

Leick

Leßmann

Ströhl

et al. 2020

Journal of Small Business & Entrepreneurship

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Drivers and barriers of the digitalization of local owner operated retail outlets

Cited by 69 publications

References 68 publications

Proximity Trade and Urban Sustainability: Small Retailers’ Expectations Towards Local Online Marketplaces

Proximity Trade and Urban Sustainability: Small Retailers’ Expectations Towards Local Online Marketplaces

The Lack of Digital Marketing Skills: Developing a Digital Marketer Model for the Retail Industries

Place-based entrepreneurs and their competitiveness: a relational perspective on small regional banks

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