“…This view was later developed to consider that the business model can transcend organizational boundaries and that there can be more than one business model within an organization (Zott and Amit, 2010;Teece, 2018aTeece, , 2018b. With the application of digital technology, firms can implement various degrees of change, from minor to radical, to adjust their business model (Kaulio et al, 2017;Warner and Wäger, 2019), all of which requires the reconfiguration of resources (Teece, 2018a(Teece, , 2018b. Also, the characteristics of digital technology itself determine to what extent modifications must be made to the existing business model (Bouwman et al, 2018).…”