Don't judge a book by its author: Central and peripheral processing in narrative persuasion

Kane, Kelly A.

doi:10.31274/etd-180810-4963

Cited by 1 publication

(1 citation statement)

References 64 publications

(125 reference statements)

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“…Elaboration likelihood model happened when individuals has determined how he will examine information received, then we'll know which route is formed (Cyr et al, 2018). According to Kane (2017), in ELM individual can also use logics toward an argument or only pay attention to the outward appearance (such as length of a message or the expertise of messeger).…”

Section: Theoretical Framework Elaboration Likelihood Model (Elm)mentioning

confidence: 99%

Role Analysis of Elaboration Likelihood Model in Influences of Purchasing Interests by Online, Empirical Study in Authenticstoresby

Reynaldy

Kenang

Sutrisno

2020

Primanomics : Jurnal Ekonomi & Bisnis

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The number of online fraud is increasing in Indonesia, the main cause is customers who are tempted by low prices, so many online sellers are trying to increase consumer confidence by providing clear and complete information on their online stores. Through the Elaboration Likelihood Model theory, it will be seen whether customers prioritize emotions that will be represented by price sensitivity or affections represented by information transparency. This study aims to examine whether there is an influence between price sensitivity, information transparency, and buying interest for luxury goods. The object of this research is prospective buyers from AuthenticStoreSby. The sample collection method uses a purposive sampling of 130 people, which will be distributed online to Authenticstoresby followers in Indonesia. The SPSS application is used for multiple linear analysis of this study. The results of this study are price sensitivity and information transparency have a significant influence on consumer buying interest in luxury goods. However, information transparency does not significantly influence price sensitivity in luxury goods.

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Section: Theoretical Framework Elaboration Likelihood Model (Elm)mentioning

confidence: 99%

Role Analysis of Elaboration Likelihood Model in Influences of Purchasing Interests by Online, Empirical Study in Authenticstoresby

Reynaldy

Kenang

Sutrisno

2020

Primanomics : Jurnal Ekonomi & Bisnis

View full text Add to dashboard Cite

show abstract

Don't judge a book by its author: Central and peripheral processing in narrative persuasion

Abstract: The student author and the program of study committee are solely responsible for the content of this thesis. The Graduate College will ensure this thesis is globally accessible and will not permit alterations after a degree is conferred.

Cited by 1 publication

References 64 publications

Role Analysis of Elaboration Likelihood Model in Influences of Purchasing Interests by Online, Empirical Study in Authenticstoresby

Role Analysis of Elaboration Likelihood Model in Influences of Purchasing Interests by Online, Empirical Study in Authenticstoresby

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