Does travel interest mediate between motives and intention to travel? A case of young Asian travellers

Abstract

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The Influence of Motivation, Destination Image & Destination Trust which had an Impact on Millennials' Visit Decision to The National Museum

“…In other words, if destination image increase, it will impact to the increase on visit decisions. These results were confirmed the results from prior research which found that destination image had positive impact towards visit decision [3,16]. Based on these empirical facts and supported by the results from prior research it can be concluded that second hypothesis was accepted.…”

“…The results from prior research was indicated that motivation had impact to the intention to visit a destination [2]. Furthermore, other research found that destination experience had influence on visit decision by tourist which had destination experiences [3]. According to Pitana and Diarta, the destination image will also impact to tourists in visiting a destination [4].…”

Motivations of global Millennial travelers

“…This reflects the research conducted on Chinese backpackers by Xie (2017), who found that these young travellers were looking for both escape from a constrained home environment as well as the freedom and challenge of travelling individually. Similarly, Mohsin, Lengler, & Chaiya (2017) found that for young Thai travellers in New Zealand experiencing new cultures and experiencing adventure were important motivations. In contrast, successive waves of the New Horizons surveys have indicated that young travellers in other parts of the world have been travelling less often for leisure or escape-based reasons, and more often for extrinsic purposes such as gaining work experience or learning a language (UNWTO, 2016).…”

An Integrated Cognitive Perspective of Travel Motivation and Repeated Travel Behaviour

“…Types of outcomes and benefits may be perceived to varying degrees across age groups. For instance, young adults are likely to recognize the importance of knowledge-seeking [29] and cultural learning [1]. On the other hand, socialization benefits were highly regarded by older travellers who were 55 years of age and above [20].…”