An Integrated Cognitive Perspective of Travel Motivation and Repeated Travel Behaviour

Ng, Betsy; Ho, Gloria Y.F.

doi:10.36959/447/341

Cited by 3 publications

(2 citation statements)

References 32 publications

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“…Additionally, embracing cultural differences can lead to a greater appreciation for the diversity and richness of human experiences worldwide. It allows travellers to broaden their perspectives and challenge preconceived notions, ultimately fostering global understanding and acceptance [53].…”

Section: Cultural Differences In Tourism Behavioursmentioning

confidence: 99%

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

Mas,

Jaszus,

Gómez

et al. 2024

Smart. Tour.

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<p>The importance of the image of the tourist destination in the communication and marketing of a tourist destination is beyond doubt. For this reason, numerous studies address these issues. However, not so many do so from the perspective of the emotion the receiver feels, which is why this study deals with analyzing the emotion generated in the receiver through neuromarketing techniques and measuring the level of engagement felt. As a fundamental part of this study, we added the variable of cultural differences, both generically and specifically for gender and age. We are mainly guided by the theories of Life Cycle Theory and Generational Theory to analyze age differences. At the same time, gender differences are approached from the Gender Role Theory. The sample comprises hundred individuals with apparent cultural differences, one sample of German origin and residence and the other of Spanish origin and residence, 50/50. We approached the study from the point of view of the emotion felt by the receiver of the message based on ten neuromarketing techniques (EGG) and ten images used by a famous tourist destination known in both countries. The results suggest that not only are there differences in the emotion felt after viewing images of a tourist destination, but that these differences are also explained by cultural background, gender, and age.<strong></strong></p>

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Section: Cultural Differences In Tourism Behavioursmentioning

confidence: 99%

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

Mas,

Jaszus,

Gómez

et al. 2024

Smart. Tour.

View full text Add to dashboard Cite

show abstract

“…According to Ng and Ho (2018), travel motivation is a set of demands that leads a person to participate in a specific travel activity or place. The most prevalent motives are for visiting overseas; for example, education, relaxation, and novelty.…”

Section: Introductionmentioning

confidence: 99%

Exploring the Motives of Pilgrimage Tourism in Selected Diocesan Shrine and Parish Churches

AURE,

RAMOS,

SILVESTRE

et al. 2023

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The purpose of this study is to know the motives of tourist visiting the Diocesan Shrine and Parish of Nuestra Senora De Candelaria in Silang, Cavite and Diocesan Shrine and Parish of the Our Lady of the Pillar-Imus Cathedral. The two parishes were chosen in the study because the two churches are both heritage sites. By conducting survey, the researchers will know if the tourist visits for religious or secular purposes. Quantitative Research will be used by the researchers. The sampling method will also be used. Based on the results, the purpose of most tourists for visiting was for secular purpose. It has a percentage of 56.66% while the religious purposes have a percentage of 43.33 % percent. The study aims to determine the tourist’s preferences on visiting two selected churches in Cavite. The study’s finding tells that the tourists’ motivational visits are for secular reasons. It was found that religious motives significantly prevail as very important factors for visitors to set out on journey in comparison to secular motives which is regarded as not very important travel motivator towards religious sites.

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Influence of travel vlog: Inputs for destination marketing model

Abad¹,

Borbon²

2021

IJRSM

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Travel vlogs are thought to have shaped destination credibility and effectively strengthened a perceived destination image. Opinions, reviews, and a live journey create a lifelike experience that encourages the desire to visit a location. The purpose of this research is to look into the possibilities of travel vlog inputs for destination marketing. The research was carried out among the residents of Sta. Cruz, Laguna in a descriptive-correlational method; the descriptive design provided an overview of actual cognition, feelings, and actions within the group while the correlational approach was used to assess the relationship between the factors affecting travel decision-making process and tourists' destination choice. A researcher-made questionnaire was utilized to determine the degree of influence for each variable. Results indicated that with regards to travel-related decisions, people tend to be impacted by travel vloggers more especially in terms of the perceived credible information. Further, the findings revealed that vloggers had a significant impact on people's decision to travel in terms of cognitive, emotional, and epistemic values. Furthermore, there is a strong link that suggests that the better the travel-related decisions, the better the destination choice. Finally, the research developed a destination model that recommends an effective strategy for Laguna Tourism in preserving and improving destination attributes.

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An Integrated Cognitive Perspective of Travel Motivation and Repeated Travel Behaviour

Cited by 3 publications

References 32 publications

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

Image destination engagement from a cultural perspective—A neuromarketing approach for a Spanish-German study

Exploring the Motives of Pilgrimage Tourism in Selected Diocesan Shrine and Parish Churches

Influence of travel vlog: Inputs for destination marketing model

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