Abstract:The Purpose of this study is to know the impacts of green brand image and green satisfaction on green trust and its implication on the customer's loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang. Data were collected from 150 respondents who consume gallon bottled mineral water products AQUA at North Serpong, South Tangerang using a questionnaire. Data analysis which is used is statistical analysis in the form of Structural Equation Modeling. The results indicated that green brand image does significantly affect green satisfaction, while green brand image does negative affect green trust. Green satisfaction does significantly affect green trust, and green trust does significantly affect customer's loyalty on gallon bottled mineral water products AQUA at North Serpong, South Tangerang. Keywords: Green Brand Image, Green Satisfaction, Green Trust, Customer LoyaltyAbstrak: Penelitian ini bertujuan untuk mengetahui pengaruh green brand image dan green satisfaction terhadap green trust serta implikasinya terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Data dikumpulkan melalui 150 responden yang mengkonsumsi air mineral kemasan galon AQUA dengan menggunakan kuesioner di Serpong Utara. Analisis data yang digunakan adalah analisis statistik dalam bentuk Structural Equation Modeling. Hasil penelitian ini menunjukkan bahwa green brand image berpengaruh signifikan terhadap green satisfaction, sementara green brand image berpengaruh negatif terhadap green trust. Green satisfaction berpengaruh signifikan terhadap green trust, dan green trust berpengaruh signifikan terhadap customer loyalty pada produk air mineral kemasan galon AQUA di wilayah Sepong Utara, Tangerang Selatan. Kata kunci: Green Brand Image, Green Satisfaction, Green Trust, Customer Loyalty. PENDAHULUANLingkungan merupakan faktor penting dalam sebuah kehidupan. Lingkungan merupakan hal yang memiliki pengaruh besar dalam sebuah kehidupan makhluk hidup. Keberadaan serta kondisi sebuah lingkungan merupakan hal penting yang harus diperhatikan, dirawat, serta dilestarikan dengan sebaik-baiknya. Kesadaran diri untuk berkomitmen tinggi dalam melestarikan lingkungan merupakan faktor penting.Dalam dunia bisnis saat ini, aspek lingkungan sudah mulai dijadikan faktor penting yang harus dipertimbangkan dalam melakukan aktivitas pemasaran. Kaufmann, (2012), menyatakan bahwa perlu adanya pengintegrasian konsep pemasaran hijau ke dalam semua aspek kegiatan pemasaran secara rutin.Berkaitan dengan hal tersebut, dalam dunia bisnis
According to the results of a survey of the Global Travel Intentions Study (GTIS) in 2015 related to research on tourist destinations in foreign destinations, it was found that 69% of Indonesian tourists take advantage of their vacations to shop, that figure is higher than tourists from the Asia Pacific region who only 68% global tourists recorded at 66%. This research was conducted to identify factors that influence the decisions of Indonesian tourists on shopping trips to Singapore. The object of this research includes workers in the Central Jakarta area. This study was conducted on 280 respondents. The data analysis method used is Structural Equation Modeling (SEM) with the Linear Structural Relationship (LISREL) program. The results of this study indicate that 237 respondents have visited Singapore 1-3 times with a percentage of 84,6%, The analysis also stated that cultural factors and social factors significantly influence the decision to travel shopping for Indonesian tourists to Singapore. While personal factors and psychological factors do not affect the decision to travel shopping for Indonesian tourists to Singapore.
Abstrak. Tujuan penelitian ini adalah untuk mengetahui pengaruh Product Price, Individual Personality Differences, Environmental Friendliness terhadap Keputusan Pembelian Minuman Isotonik merek Isoplus. Populasi yang digunakan pada riset ini ialah para pelari yang berlatih di GOR Soemantri. Pengambilan sampel pada riset ini dilakukan menggunakan kuesioner dengan menggunakan metode probability sampling. Sampel dalam penelitian ini menggunakan teori Hair et al. (2008), yang merekomendasikan sampel untuk diambil pada penelitian ini berdasarkan jumlah item pernyataan dikalikan 5-10 yaitu 29 x5 = 145 maka dibulatkan menjadi 150 responden. Metode analisis data yang digunakan pada penelitian ini yaitu SEM (Structural Equation Model) dengan menggunakan Lisrel. Hasil penelitian menunjukkan bahwa Product Price berpengaruh positif dan signifikan terhadap Keputusan Pembelian Konsumen, sedangkan Individual Personality Difference dan Environmental Friendliness tidak berpengaruh signifikan terhadap Keputusan Pembelian Konsumen.Abstract. The purpose of this study was to determine the effect of Product Price, Individual Personality Differences on Environmental Friendliness of Isotonik Drink "Isoplus". The population used in this research are runners who practice at GOR Soemantri. Sampling method in this research was conducted by questionnaire and by used probability sampling method. The sample in this study used the theory of Hair et al. (2008), who recommend samples to be taken in this research based on the number of items of statements multiplied by 5-10, namely 29 x5 = 145, then rounded up to 150 respondents. Data analysis method used in this study is SEM (Structural Equation Model) using Lisrel. The results showed that Product Price had a positive and significant effect on Consumer Purchase Decisions, whereas Individual Personality Difference and Environmental Friendliness had no significant effect on Consumer Purchase Decisions.
This research aims to determine and analyze those factors which influence the visit intentions to Betawi Cultural Village Tourism Area. This population was tourists who interested in visiting the tourist destinations of Betawi Cultural Village, while the sample in this research was 150 respondents. This research analyzed by Structural Equation Model (SEM) with assistance of LISREL 8.80 program to examine these hypotheses. The result shows that visit intention to Betawi Cultural Village Tourism Area was influenced by motivation to visit and image of destination, while eWOM did not impact the visit intention to Betawi Cultural Village Tourism Area.
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