Pengaruh Product Price, Individual Personality Differences, Environmental Friendliness Pada  Keputusan Pembelian

Astini, Rina; K, Yuyus Yustian

doi:10.22441/mix.2020.v10i1.010

Cited by 5 publications

(7 citation statements)

References 2 publications

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“…The decision to buy/vote is a decision to choose between alternatives of purchasing/choosing decisions, a person can only make a purchasing/choosing decision if there are two alternative choices available (Astini & Yustian K, 2020). The decision to buy/vote is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them to buy/vote.…”

Section: Election Resultsmentioning

confidence: 99%

“…Positioning is the act of designing a company's offer and image in order to get a special place in the mind of the target market. The aim is to place the brand in the minds of consumers to maximize the potential benefits for the company (Dwihapsari & Murni, 2017).The decision to buy/vote is a decision to choose between alternatives of purchasing/choosing decisions, a person can only make a purchasing/choosing decision if there are two alternative choices available (Astini & Yustian K, 2020). Thus, the hypotheses that can be formulated in this study are as follows: H3: The influence of positioning towards decision to vote.…”

Section: The Influence Of Positioning Towards Decision To Votementioning

confidence: 99%

“…Social media marketing is any form of direct or indirect marketing that is used to build awareness, recognition, recollection, and take action on a brand, business, product, person, or other thing that is packaged using tools on the social web, such as blogging, microblogging, social networking, social bookmarking, and content sharing (Ratana, 2018). The decision to buy/vote is a decision to choose between alternatives of purchasing/choosing decisions, a person can only make a purchasing/choosing decision if there are two alternative choices available (Astini & Yustian K, 2020). Thus, the hypotheses that can be formulated in this study are as follows: H4: The influence of social media marketing towards decision to vote.…”

Section: The Influence Of Positioning Towards Decision To Votementioning

confidence: 99%

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The Implication of Digital Marketing that Influence the Political Decision to Vote

Ramli

Imaningsih

Shiratina

et al. 2021

ijjm

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The intention of this research is to understand how did the winner of the election win the heart of the prospective voters and which of the variables that has the highest influence on the decision to vote for the candidate, the respective variables are: positioning and social media marketing towards the decision to vote in relating to the political marketing as the intervening variable. The data was collected from the distribution of questionnaire, the population are the voters of the election in West Java, Indonesia. This research is using Purposive Sampling as the data processing and the analysis tool is using Partial Least Square. The results indicate that both positioning and social media marketing have positive and significant effect towards political marketing, and the variable of positioning have the most significant influence towards decision to vote compare to social media marketing. The results show that the positioning of a candidate is very important to engage the decision of the voters to vote for them. Eventhough the social media marketing is also playing an important part to engage their voters.

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Section: Election Resultsmentioning

confidence: 99%

Section: The Influence Of Positioning Towards Decision To Votementioning

confidence: 99%

Section: The Influence Of Positioning Towards Decision To Votementioning

confidence: 99%

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The Implication of Digital Marketing that Influence the Political Decision to Vote

Ramli

Imaningsih

Shiratina

et al. 2021

ijjm

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“…Perencanaan bauran pemasaran dimulai dengan merumuskan penawaran produk yang menguntungkan bagi pelanggan sasaran. Penawaran produk ini menjadi dasar untuk membangun hubungan yang saling menguntungkan antara perusahaan dengan pelanggannya Kualitas produk berpengaruh signifikan terhadap keputusan pembelian [7], [8]. Harga bagi kosumen berpengaruh terhadap keputusan pembelian [9], [10].…”

Section: Pendahuluanunclassified

Pengaruh Product, Price dan Place terhadap Keputusan Konsumen dalam Menggunakan Jasa Ikebana Kost Palembang

Ariwibowo

Indra

2023

ekobistek

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The development of boarding houses in Indonesia is quite extraordinary; according from Mamikos (2022), there are 2 million rooms spread across more than 140 cities throughout Indonesia. A boarding house is a service that rents out a room with various facilities that can be rented for a daily, weekly, monthly, or even yearly duration by various groups, such as students, employees, and families. Boarding houses are needed by some community groups as temporary residences with a payment system for a certain period. The competition in the boarding house business is getting tougher because every year new boarding houses appear that offer better facilities, affordable prices, and easy-to-reach locations. Competitive advantage is needed so that competition in the boarding house business can continue to compete, and it is important for boarding houses to know their strengths and weaknesses, namely by measuring the quality of the product, the price offered, and the location that is easily accessible to consumer purchasing decisions. This study uses multiple regression analysis methods, partial test (T) and simultaneous test (F). The results of the research that has been processed show that both product quality and location variables influence purchasing decisions, and only the price variable does not affect the partial test (T). That is, consumers do not really care about the prices offered by boarding house service providers if the boarding house has good-quality rooms and a strategic location. Whereas in the simultaneous test, all independent variables simultaneously affect the dependent variable.

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“…Diantaranya adalah penelitian yang dilakukan oleh (Caroline et al, 2021) yang menunjukkan bahwa secara parsial variable marketing mix yang terdiri dari produk, harga, saluran distribusi, promosi, orang dan proses serta variable perilaku konsumen yaitu faktor lingkungan, imdividu, psikologis berpengaruh signifikan sedangkan variabel lingkungan fisik berpengaruh tidak signifikan terhadap keputusan pembelian produk HFB. Sedangkan penelitian lain yang dilakukan (H. P. Panjaitan & Handoko, 2017) Secara parsial menyatakan bahwa variabel produk, harga, bentuk fisik dan proses berpengaruh terhadap keputusan pembelian Banner pada CV.APPLE PRINT, sedangkan variabel lokasi, promosi, dan orang tidak berpengaruh terhadap keputusan pembelian Banner pada CV. APPLE PRINT.…”

unclassified

PENGARUH MARKETING MIX (7P) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. HALAL NETWORK INTERNATIONAL (Studi Kasus Masyarakat Desa Harapan Makmur Selatan)

Izzaty¹,

Imsar²

2022

JMBI UNSRAT

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Penelitian ini bertujuan untuk mengetahui pengaruh marketing mix terhadap keputusan pembelian konsumen pada PT. Halal Network International. Penelitian ini menggunakan pendekatan kuantitatif. Jumlah populasi sebanyak 1.225 responden dengan batas toleransi sebesar 10% yang dihitung dengan rumus slovin maka di peroleh jumlah sampel sebanyak 100 responden, dengan teknik pengumpulan sampel menggunakan random sampling. Pengumpulan data dilakukan dengan cara memberikan daftar pertanyaan kepada responden yaitu Masyarakat Desa Harapan Makmur Selatan. Teknik analisis dalam penelitian ini menggunakan teknik analisis regresi linear berganda. Variabel dalam penelitian ini terdiri dari variabel bebas yaitu marketing mix (7P), dan variabel terikat yaitu keputusan pembelian. Hasil penelitian menunjukkan bahwa variabel product, price, place, promotion, physical evidence, dan process secara persial berpengaruh positif signifikan terhadap keputusan pembelian konsumen, namun variabel people secara persial tidak berpengaruh signifikan terhadap keputusan pembelian konsumen.Hasil penelitian secara simultan menunjukkan bahwa product, price, place, promotion, people, physical evidence, dan process berpengaruh positif signifikan terhadap keputusan pembelian konsumen.

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Pengaruh Product Price, Individual Personality Differences, Environmental Friendliness Pada Keputusan Pembelian

Cited by 5 publications

References 2 publications

The Implication of Digital Marketing that Influence the Political Decision to Vote

The Implication of Digital Marketing that Influence the Political Decision to Vote

Pengaruh Product, Price dan Place terhadap Keputusan Konsumen dalam Menggunakan Jasa Ikebana Kost Palembang

PENGARUH MARKETING MIX (7P) TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT. HALAL NETWORK INTERNATIONAL (Studi Kasus Masyarakat Desa Harapan Makmur Selatan)

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