“…Studies conducted by (Rama, 2020), by using the measurement of price reliability, price confidence, price transparency, relative price, price-quality ratio, price fairness, convey that price has a crucial role in influencing consumer satisfaction. Next, research (Pandey et al, 2020) describes the consequence of prices based on variations like the product when buying online product categories impacts customer satisfaction, trust, and loyalty. The same thing was conveyed (Ali Qalati et al, 2019) with research on the impact of prices on customer satisfaction in the telecommunications sector.…”