2020
DOI: 10.1177/2158244020972359
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The Model of Domestic Product Quality Syndrome

Abstract: This paper aims to develop and test a model that involves consumer ethnocentrism, world-mindedness, patriotism, and domestic product quality syndrome. This research used a quantitative approach. Data were collected through a survey of 222 respondents in Jakarta, Indonesia. The respondents are consumer electronic product users. Structural equation modeling (SEM) analysis was used to test the conceptual model and hypotheses. The results of this research show that the conceptual model has a good fit. We found tha… Show more

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Cited by 2 publications
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“…This analysis includes goodness-of-fit and hypotheses testing. Analysis was conducted using SEM since this conceptual model involved three types of variables: independent, intervening and dependent variables (Bakti et al , 2020). The criteria of goodness-of-fit can be seen in Table 2.…”
Section: Methodsmentioning
confidence: 99%
“…This analysis includes goodness-of-fit and hypotheses testing. Analysis was conducted using SEM since this conceptual model involved three types of variables: independent, intervening and dependent variables (Bakti et al , 2020). The criteria of goodness-of-fit can be seen in Table 2.…”
Section: Methodsmentioning
confidence: 99%
“…The perception that domestic brand products are better than foreign products when in fact the opposite is true, is referred to as domestic product quality syndrome. This bias occurs because consumers have a high ethnocentric spirit (Bakti et al, 2020). The results of other research related to foreign branding show that strategies that combine foreign branding and experiential value produce better product quality perceptions (Azzahra and Balqiah, 2017).…”
Section: Language Of Brand Name and Quality Perceptionmentioning
confidence: 99%