The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.

This research was conducted in Medan City, West Medan District to observe the effect of Brand Image, Product Quality, Price Discounts on Coffee Drink Purchase Decisions for Grab Food application users in Medan City. This research process uses quantitive research. The population in this study itself is the entire community in West Medan District as many as 73,536 people. The sampling technique used in this study was Simple Random Sampling, with a total sample of 100 respondents. Data collection techniques using questionnaires, data analysis technique used are descriptive analysis and multiple linear regression analysis. The data collected was processed using SPSS for windows version 23. The results showed that partially Brand Image and Price Discounts had a Tcount value of 5,341 for the Brand Image variable, and 7,891 for the Price Discounts variabel which greater than the Ttable value of 1,984. This shows that Brand Image and Price Discounts have a positive and significant effect on Purchase Decisions. And simultaneously the variables Brand Image, Product Quality, and Price Discounts have an Fcount value of 70,165 which greater than Ftable of 2,70. This shows that the variables of Brand Image, Product Quality, and Price Discounts have a positive and significant effect on Purchase Decisions.

Natural gas is used by the public because it is more efficient and cheaper than others. but the 3 kg gas cylinder often leaks, the weight of the gas cylinder is not as expected, then the 3kg gas cylinder is often empty of stock. this study aims to determine the effect of distribution channels, product advantages, and product supplies through purchasing decisions. This type of research uses descriptive research. The research aims to determine the effect of distribution channels, product advantages, and product supplies through purchasing decisions. The population in the company as many as 70 and taken 30 populations from similar companies so that the population amounted to 100, the number of samples studied in this study were 100 samples. The study used multiple linear analysis shows distribution channels, product advantages, and product suppliesseffect spositive sand ssignificant sto purchasing sdecisions. The t-test of the distribution channel obtained tcount < ttable the sig value Fcount> Ftable means that the distribution channel has no effect and is not significant towards purchasing decisions, product excellence is obtained tcount > ttable then the sig value Fcount<Ftable means that product excellence has a significant effect on purchasing decisions, and value product inventory obtained tcount> ttable then the sig value Fcount < Ftable means that product inventory has a significant effect on purchasing decisions. Keywords: Distribution channels, Product advantages, Product inventory, Buying decision

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