Analisis Pengaruh Citra Merek Produk, Kualitas Produk, Dan Harga Diskon Terhadap Keputusan Pembelian Produk Minuman Kopi Pada Pengguna  Aplikasi Grab Food Di Kota Medan

Octhaviani, Shisillia; Sibarani, Hendra Jonathan

doi:10.37481/sjr.v4i3.331

Cited by 4 publications

(7 citation statements)

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“…Azzahra & Paludi (2023) revealed that purchasing decisions are influenced by product quality. Other research by Melati et al (2021) and Octhaviani & Sibarani (2021) shows that quality does not affect brand image or purchasing decisions.…”

Section: A Introductionmentioning

confidence: 89%

The Impact of Product Quality, Product Design and Price Perception Increasing Purchase Decisions Mediated by Brand Image in Lock N Lock Indonesia

Akbarullah,

Silitonga

2024

Bus. Management Analysis J.

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This research analysis aims to identify the impact of Product Quality, Product Design, Price Perception on Brand Image and Purchasing Decisions in Lock n Lock Indonesia using PLS-SEM to process data. Accidental sampling was used as a sampling technique with 230 respondents who wanted to make a purchase. The research findings have important theoretical implications, showing the positive impact of product quality and price perception on brand image as well as the significant influence of brand image on purchasing decisions. This study also found the negative impact of product quality, product design, price perception on purchasing decisions and product design on brand image. The implications of these findings provide an in-depth look at how companies can design more effective marketing strategies to improve brand image and customer purchasing decisions in Lock n Lock. The study also contributes to the marketing and brand management literature by discussing the complex interactions between product quality, product design, price perception, brand image, and purchasing decisions in the context of the household product industry.

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Section: A Introductionmentioning

confidence: 89%

The Impact of Product Quality, Product Design and Price Perception Increasing Purchase Decisions Mediated by Brand Image in Lock N Lock Indonesia

Akbarullah,

Silitonga

2024

Bus. Management Analysis J.

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“…Brand image is not just about the logo or physical appearance of the brand itself, but also includes the overall experience and perception formed by consumers about the brand. Brand image can be influenced by various factors, such as advertising, direct experience with the product, recommendations from friends or family, and people's general views of the brand (Octhaviani & Sibarani, 2021).…”

Section: Theoretical Basismentioning

confidence: 99%

Shaping Smartphone Purchase Decisions with Brand Image Analysis, Product Quality, and Compelling Prices

Hadi

2023

JMOI

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This study aims to determine the influence of brand image, product quality and price on smartphone purchase decisions and also to find out and analyze the most dominant factors affecting Smartphone Purchase Satisfaction. In this study using a population of 9989 consumers according to PT. Bangga Teknologi Indonesia by using the Slovin formula obtained a sample of 100 respondents, the data analysis technique used is a quantitative associative method with a verifiative approach. The series of tests carried out are validity and reliability tests, classical assumption tests, simple linear regression analysis for simultaneous testing. The results prove that brand image has a positive and significant effect on smartphone purchase decisions that based on multiple generation tests of brand image, product quality and price simultaneously have a significant effect on purchasing decisions.

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“…Berdasarkan penelitian terdahulu variabel yang dimaksud adalah sebagai berikut: 1. Kualitas produk diteliti oleh (Anggraeni & Soliha, 2020), (Syamsidar & Soliha, 2019), (Rosanti et al, 2021), (Vikar et al, 2021), (Yuliana & Maskur, 2022), (Putra & Talumantak, 2022), (Nopendra et al, 2022), (Hakim diteliti oleh (Octhaviani & Sibarani, 2021). 9.…”

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“…& Juwita, 2021),(Laisina & Fairliantina, 2022),(Octhaviani & Sibarani, 2021),(Wati & Gunaningrat, 2022),(Salsabila & Maskur, 2022). 2.…”

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Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek terhadap Keputusan Pembelian (Studi di Antariksa Kopi Semarang)

Kapirossi,

Prabowo

2023

Ekonomis

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Coffe Shop or a coffee shop is a place whose main focus is selling various types of coffee-based drinks. In Semarang there are many coffee shops, one of the many that needs to be researched is Antariksa Kopi. The purpose of this study was to analyze the effect of each independent variable, namely product quality, price perception, and brand image on purchasing decisions at Semarang Kopi Semarang. The method used is quantitative method. The number of samples in this study were 97 respondents who were determined by the technique purposive sampling. The data analyzed were primary data collected using a questionnaire and processed using the SPSS version 26 program. Based on data processing, the following results were obtained, the instrument test stated that all indicators were valid and all variables were declared reliable. The test results of the coefficient of determination (R2) shows, the ability of the independent variable to explain the dependent variable is 65.5 percent. The results of the F test of all independent variables simultaneously influence purchasing decisions. The results of the regression coefficient and t test show that the variables of product quality, price perception, and brand image have a positive and significant effect on purchasing decisions at Antariksa Kopi Semarang.

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Analisis Pengaruh Citra Merek Produk, Kualitas Produk, Dan Harga Diskon Terhadap Keputusan Pembelian Produk Minuman Kopi Pada Pengguna Aplikasi Grab Food Di Kota Medan

Cited by 4 publications

References 1 publication

The Impact of Product Quality, Product Design and Price Perception Increasing Purchase Decisions Mediated by Brand Image in Lock N Lock Indonesia

The Impact of Product Quality, Product Design and Price Perception Increasing Purchase Decisions Mediated by Brand Image in Lock N Lock Indonesia

Shaping Smartphone Purchase Decisions with Brand Image Analysis, Product Quality, and Compelling Prices

Pengaruh Kualitas Produk, Persepsi Harga, dan Citra Merek terhadap Keputusan Pembelian (Studi di Antariksa Kopi Semarang)

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