Does Mobile Money Adoption Increase Informal Business Performance in Zambia?

Hassan, Roukiya

doi:10.1007/s13132-023-01205-z

Cited by 3 publications

(3 citation statements)

References 14 publications

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“…This underscores the idea that consistent innovation lies at the heart of SME growth. A specific study in Zambia aimed at understanding business performance in relation to access to finance showcased interesting results (Hassan, 2023). The study, which sourced data from the Zambia Informal Sector Business Survey by the World Bank Group, found that the educational level of business owners and the adoption of digital finance practices were instrumental in promoting SME growth.…”

Section: Performance Of Smementioning

confidence: 99%

Financial Inclusion and Access to Finance for Small and Medium Enterprises (SMEs) - A Literature Review

2024

IJFMR

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Purpose: The aim of this paper is to review the interrelationships between financial inclusion, digital finance, and Small and Medium Enterprises (SMEs) performance in emerging economies, with a specific focus on Zambia. Design/methodology/approach: The use of Google Scholar, Elsevier, research gate, and science direct generated the survey methodology. The suitable publications were selected from the papers published between the years 2000 and 2023. The terms applied for searching keywords include small and medium enterprises, financial services, SMEs in Zambia, financial performance of SME, SMEs in Africa, financial inclusion, economic growth, financial literacy, digital technology, and digital finance.

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Section: Performance Of Smementioning

confidence: 99%

Financial Inclusion and Access to Finance for Small and Medium Enterprises (SMEs) - A Literature Review

2024

IJFMR

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“…There has been a pressing need for marketing Directors and Managers to justify their huge budgets and funding for event driven marketing which sometimes becomes difficult to justify. A scientific approach to justifying huge marketing budgets now is more eminent and a requirement to boards (Hassan, 2023). Case studies such as the case of higher education institutions have shown that recent developments indicate that digital measures of performance are non-negotiable since traditional marketing wars are now virtual wars (Mukosa, 2022).…”

Section: XIImentioning

confidence: 99%

Leveraging Digital Analytics for Enhanced Marketing Outcomes: A Comprehensive Analysis

2024

EJBM

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Digital analytics enhances marketing performance as it allows firms and businesses to perform online segmentation and grow their business across geographic boundaries. This research provides a comprehensive analysis of how marketers can leverage digital analytics to enhance marketing outcomes. The article is a desktop review that looks at secondary data from publications of other researchers in different scholarly journals and makes a conclusion based on the findings. The article brings in different literature from perspectives of analytics and dives into issues of the relevance for managers as well as marketing professionals. The article provides critical analysis concerning the use and place that digital analytics occupies in modern marketing practice. The benefits of digital analytics cannot be under stated especially in the advent of Artificial Intelligence (AI) that has enhanced the use of digital analytics and brought a different dimension to the use of data in marketing decision making.The analysis of scientific information and empirical findings makes a conclusion that digital analytics is highly beneficial in enhancing marketing performance but also brings out the need for justification of spending on the marketing performance and measurement of ROI for marketing activities.

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“…Previous studies showed that mobile money increases the number of informal transactions to pay suppliers and collect customer payments without issuing receipts in Nigeria (Falola, 2003) and leads to an increase in informal businesses in Kenya (Kimenyi, 2014). Hassan (2023) says mobile money adoption positively impacts informal businesses' performance. This could be explained by the fact that mobile money transfer services facilitate financial transactions and reduce the operational and transactional costs of the informal business.…”

Section: Introductionmentioning

confidence: 99%

Mobile money, Entrepreneurship, and Informality

Malkova

2024

Preprint

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This paper investigates the impact of mobile money access on informal businesses in Sub-Saharan Africa. While mobile money can improve business performance and facilitate transactions, it may also enable labor informality. I examine this trade-off by studying solo entrepreneurs and small business owners in Kenya, Nigeria, Tanzania, and Uganda between 2013–2015. Leveraging changes in cellular coverage as a natural experiment, I employ a fuzzy spatial regression discontinuity design to analyze the impact of mobile money on informality rates. Findings suggest that living within GSM coverage areas increases the formalization of employment for entrepreneurs in Kenya and Tanzania but not necessarily in Nigeria. The paper also explores the broader effects of mobile money access. Mobile money is associated with lower poverty levels, particularly for informal entrepreneurs, and promotes higher formalization rates for previously unbanked entrepreneurs. Additionally, the study reveals network effects, where neighbors’ mobile money adoption influences individual entrepreneurs’ formalization decisions. JEL codes: G21, O17, G51, J62

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Does Mobile Money Adoption Increase Informal Business Performance in Zambia?

Cited by 3 publications

References 14 publications

Financial Inclusion and Access to Finance for Small and Medium Enterprises (SMEs) - A Literature Review

Financial Inclusion and Access to Finance for Small and Medium Enterprises (SMEs) - A Literature Review

Leveraging Digital Analytics for Enhanced Marketing Outcomes: A Comprehensive Analysis

Mobile money, Entrepreneurship, and Informality

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