Leveraging Digital Analytics for Enhanced Marketing Outcomes: A Comprehensive Analysis
Abstract:Digital analytics enhances marketing performance as it allows firms and businesses to perform online segmentation and grow their business across geographic boundaries. This research provides a comprehensive analysis of how marketers can leverage digital analytics to enhance marketing outcomes. The article is a desktop review that looks at secondary data from publications of other researchers in different scholarly journals and makes a conclusion based on the findings. The article brings in different literature… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.