Does fairness matter in corporate takeovers?

Kristensen, Henrik

doi:10.1016/s0167-4870(99)00035-5

Cited by 11 publications

(5 citation statements)

References 29 publications

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“…Price fairness perception is defined as customers' assessment of, and associated emotions toward, whether the difference between a seller's price and a competitor's price is reasonable, acceptable, or justifiable (Kukar-Kinney, ; Xia, Monroe, and Cox (2004)). Previous research shows a major influence of price fairness on other marketing sbr special issue 5/14 7-49 constructs such as customer satisfaction (Bei and Chiao (2001); Seiders et al (2005)), willingness to pay (Campbell (1999); Kahneman, Knetsch, and Thaler (1986)), purchase intention (Babin, Hardesty, and Suter (2003); Campbell (1999); Kristensen (2000); Kukar-Kinney, ; Maxwell (2005)), recommendation and intention to switch the brand (Matzler, Würtele, and Renzl (2006)), and customer loyalty (Bei and Chiao (2001)). These studies show that the combination of prices with fairness perceptions is an important topic for marketing research.…”

Section: Introductionmentioning

confidence: 99%

The Effect of Glucose Consumption on Customers’ Price Fairness Perception

Linzmajer

Hubert

Eberhardt³

et al. 2014

Schmalenbach Bus Rev

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Price fairness research has not yet developed a comprehensive explanation of what drives customers' perception of price fairness. Here, we show that customers perceive product prices as having greater fairness after glucose intake, thus identifying a biological driver of customer price fairness perception. We also show that there is no linear effect of glucose consumption on customers´ price fairness perception, and that glucose intake does not lead to significant differences in the mood states of participants. our results demonstrate how the integration of neuroscience concepts and theories can provide deeper insights on automatic and unconscious processes, hence making it possible for marketing and consumer researchers to better understand customers' price fairness perceptions.

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Section: Introductionmentioning

confidence: 99%

The Effect of Glucose Consumption on Customers’ Price Fairness Perception

Linzmajer

Hubert

Eberhardt³

et al. 2014

Schmalenbach Bus Rev

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show abstract

“…Thus, in many situations, for instance, in social dilemmas (e.g. Eek & Biel, 2003) and in negotiations (Kristensen, 2000), people act in line with what they consider to be fair. In circumstances where there either are no individual differences in, for instance, abilities, efforts, or needs (e.g.…”

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confidence: 99%

Prosocials prefer equal outcomes to maximizing joint outcomes

Eek

Gärling

2006

British J Social Psychol

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Existing theories of social value orientations posit that prosocials maximize joint outcomes whereas proselfs maximize outcomes to themselves. Three studies employing a total of 157 undergraduates were conducted to test the alternative hypothesis that prosocials prefer equal outcomes to maximizing joint outcome. In study 1 participants completed the Triple-Dominance Measure of Social Values in which a fourth alternative that distributed the largest joint outcome unequally was added to the alternative that distributed the outcomes equally. In accordance with the hypothesis, prosocials preferred the equal-outcome alternative to the joint-outcome alternative. Study 2 confirmed and extended these results by demonstrating that prosocials preferred equal outcomes to larger joint outcomes that were unequally distributed but provided both with larger outcomes. Study 3 demonstrated that in a modified prisoner's dilemma game, a preference for equal outcomes to a larger joint outcome resulted in that prosocials cooperated when they believed or knew that the other cooperated, and defected when they believed or knew that the other defected.

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“…For example, when a price is increased by a retailer those customers who trust the retailer will accept the higher price (assuming, though, that the increase is justified and reasonable) because they will rationalize that it is necessary for the retailer to increase the price. After all, so the customer might argue, the raw material prices increased and the employees got a pay rise; hence, the necessity of the retailer to increase the price [Campbell 1999;Cox 2001;Kristensen 2000;Rothenberger 2015]. Trust, thus, means that both interactors need to be open and practice self-disclosure to reduce the hidden area of the Johari Window and reduce uncertainty.…”

Section: Relationships and Trustmentioning

confidence: 99%

Relationships and trust in perceiving price fairness: an exploratory stud

Michael

2016

EBR

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The risk of the increasing divergence of the eurozone and the problem of macroeconomic imbalances in a three-gap model Jacek Pera Structural barriers to research and development activities in emerging markets Review, Vol. 2 (16), No. 2, 2016: 54-73 DOI: 10.18559/ebr.2016 Relationships and trust in perceiving price fairness: an exploratory study 1 Michael B. Hinner 2 Abstract : This paper explores the interrelationship of those human factors which influence the perception of price fairness. Previous empirical research reveals that these factors include in addition to human perception, also attitudes, satisfaction, relationships and trust. Past studies focused on isolated, individual components in specific contexts but not on how these components are interrelated and affect one another. In line with Systems Theory this paper investigates the interrelationship of these components. Since positive relationships create more trust greater tolerance for divergence emerges. Hence expectations are more likely to be confirmed which increases satisfaction and improves relationships which, in turn, has a positive impact on perceived price fairness.

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Does fairness matter in corporate takeovers?

Cited by 11 publications

References 29 publications

The Effect of Glucose Consumption on Customers’ Price Fairness Perception

The Effect of Glucose Consumption on Customers’ Price Fairness Perception

Prosocials prefer equal outcomes to maximizing joint outcomes

Relationships and trust in perceiving price fairness: an exploratory stud

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