Relationships and trust in perceiving price fairness: an exploratory stud

Abstract

The risk of the increasing divergence of the eurozone and the problem of macroeconomic imbalances in a three-gap model Jacek Pera Structural barriers to research and development activities in emerging markets Review, Vol. 2 (16), No. 2, 2016: 54-73 DOI: 10.18559/ebr.2016 Relationships and trust in perceiving price fairness: an exploratory study 1 Michael B. Hinner 2 Abstract : This paper explores the interrelationship of those human factors which influence the perception of price fairness. Previous empirical research reveals that these factors include in addition to human perception, also attitudes, satisfaction, relationships and trust. Past studies focused on isolated, individual components in specific contexts but not on how these components are interrelated and affect one another. In line with Systems Theory this paper investigates the interrelationship of these components. Since positive relationships create more trust greater tolerance for divergence emerges. Hence expectations are more likely to be confirmed which increases satisfaction and improves relationships which, in turn, has a positive impact on perceived price fairness.