The Effect of Glucose Consumption on Customers’ Price Fairness Perception

Linzmajer, Marc; Hubert, Mirja; Eberhardt, Tim; Fojcik, Thomas M.; Kenning, Peter

doi:10.1007/bf03396917

Cited by 4 publications

(5 citation statements)

References 118 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Thus, it can conclude that the right price and excellent service quality affect the level of customer satisfaction. This statement strengthens in a study conducted by Linzmajer, Hubert, Eberhardt, Fojcik & Kenning (2014).…”

Section: Frameworksupporting

confidence: 82%

See 1 more Smart Citation

Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price.

Satria¹,

Komara²

2020

JIMK

View full text Add to dashboard Cite

The provision of goods is one way to meet consumer needs. Excellent service quality and the applicating the affordable prices is one of the activities to achieve customer satisfaction. The purpose of this study is to determine the influence of service quality and price to customer satisfaction. The results reveal the problems regarding customer satisfaction with service quality and pricing. It is due to the lack of quality of services and the applied price. Therefore, it cannot increase customer satisfaction and decrease the level of consumers’ arrival. This research uses the questionnaire method with 100 respondents. The research applies verification analysis to analyze the data, consisting of multiple linear regression analysis and partial test (t-test) and simultaneous test (F-test). The results indicate that all independent variables as service quality and price, have a positive relationship. It is in line with the dependent variable, the consumer satisfaction. Hypothesis testing by using t-test shows two independent variables significantly affect consumer satisfaction. The F-test reveals these two variables affect customer satisfaction. The adjusted R-square of 0.620 indicates that the independent variable explains 62.0% service quality and price influence on customer satisfaction. The rest of 38.0% explain other variables outside the variables used in this research, such as promotion, distribution, value, and the others.

show abstract

Section: Frameworksupporting

confidence: 82%

“…Simultaneously, the remaining 38.0% are the other variables that not examine, such as promotion, location, distribution, value, and others. The finding is following Linzmajer, Hubert, Eberhardt, Fojcik & Kenning (2014), price and quality have a significant influence on consumer satisfaction.…”

Section: Resultsmentioning

confidence: 83%

Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price.

Satria¹,

Komara²

2020

JIMK

View full text Add to dashboard Cite

show abstract

“…Based on our results and previous research findings (McCormick et al, 1992 ) it should therefore be evident that mobile fNIRS is not always a suitable neuroimaging method or even a panacea; and cannot be applied when the research focus relies on, for example, subjacent brain regions. An example in this regard might be the measurement of emotional and perception processes such as price (fairness) perception (Knutson et al, 2007 ; Linzmajer et al, 2014 ). Given the fact that emotional and perception processes find its neural origin in “deeper” brain regions such as e.g., the hippocampus, the insula, the nucleus accumbens and/or the amygdala, mobile fNIRS with its technical capabilities, might currently not be able to shed light on these processes.…”

Section: Mobile Fnirs—a Validated Neuroimaging Method?mentioning

confidence: 99%

The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect

Krampe

Gier

Kenning

2018

Front. Hum. Neurosci.

Self Cite

View full text Add to dashboard Cite

Recent research in the field of “neuro-marketing” shows promise to substantially increase knowledge on marketing issues for example price-perception, advertising efficiency, branding and shopper behaviour. Recently, an innovative and mobile applicable neuroimaging method has been proposed, namely functional near-infrared spectroscopy (fNIRS). However, this method is, in the research field of marketing, still in its infancy and is, consequently, lacking substantial validity. Against this background, this research work applied a convergent validity approach to challenge the validity of (mobile) fNIRS in the field of “neuro-marketing” and consumer neuroscience. More precisely, we aim to replicate a robust and well-investigated neural effect previously detected with fMRI—namely the “first-choice-brand” effect—by using mobile fNIRS. The research findings show that mobile fNIRS appears to be an appropriate neuroimaging method for research in the field of “neuro-marketing” and consumer neuroscience. Additionally, this research work presents guidelines, enabling marketing scholars to utilise mobile fNIRS in their research work.

show abstract

“…Building upon neuroscience research bearing on food as a motivated choice, we elaborate a conceptual framework (see Figure 1) focusing specifically on the single and compounded effect of the MS of food and the MS of marketing activities (in-store display and price) and hypothesize the impact on weekly product sales. Consumer neuroscience is recognized for its ability to represent better the impact of marketing on consumers’ decision-making and shed light on novel research variables (Chen et al , 2015; Gier et al , 2020; Krampe et al , 2018; Linzmajer et al , 2014; Lee et al , 2018; Meyerding and Mehlhose, 2020; Plassmann et al , 2012; Plassmann et al , 2015; Yoon et al , 2012). For example, research studying the dopaminergic system found that, contrary to common belief, in the presence of consumption cues such as food sampling, consumers tend to pursue further rewarding goals such as eating rather than satiating and reducing engagement in the behavior (Wadhwa et al , 2008; Yoon et al , 2012).…”

Section: Conceptual Framework and Research Hypothesesmentioning

confidence: 99%

“…Both human and animal experiments usually use sugared water as a primary reward reinforcer (McClure et al , 2004). For example, Linzmajer et al (2014) linked consumers’ price fairness with biological drivers, where after glucose intake, consumers perceived greater price fairness.…”

Section: Conceptual Framework and Research Hypothesesmentioning

confidence: 99%

A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food

Labban

Dubé

2021

EJM

View full text Add to dashboard Cite

Purpose This paper aims to elucidate some of the complexity around food consumption by drawing from neuroscience research of food as a motivated choice (i.e. a neurobehavioral process sensitive to dopaminergic response to food and environmental cues such as marketing). The authors explore the single and compounded effect of the motivational salience of food’s intrinsic reinforcing value tied to its sugar content and that of two marketing food cues, price and in-store display, on actual consumer purchase behavior. Design/methodology/approach The authors test the above hypotheses in two perceived “healthy” product categories with a wide distribution of sugar content. The authors estimate a within-category model using three years of retail transaction data to test the effect on weekly sales. Findings The authors confirm the single effect of each of food’s and marketing cues’ motivational salience as well as their compounded effect with high-motivational-salience food being less price elastic and more susceptible to in-store display activities. Research limitations/implications This research highlights the need to complement current reliance on unhealthy/healthy perception with finer grained objective evidence linked to the formulation of the food itself and the marketing applied to them. Practical implications The present study findings may help marketing managers and policymakers develop better targeted pricing and display strategies for low- and high-motivational-salience food, attempting to strike a better balance between consumer welfare and commercial performance. Originality/value This paper is one of the few that links real-world market outcomes to predictions derived from a unique combination of consumer neuroscience and neurobiology of food, advancing data-driven decisions.

show abstract

The Effect of Glucose Consumption on Customers’ Price Fairness Perception

Cited by 4 publications

References 118 publications

Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price.

Satisfaction in Retail Sector Consumers: Consumer Perceptions of Service Quality and Price.

The Application of Mobile fNIRS in Marketing Research—Detecting the “First-Choice-Brand” Effect

A neurobehavioral account of differential consumer responses to price and in-store display between un/healthy food

Contact Info

Product

Resources

About