Does Ecological Sustainability Really Matter? Evaluation of Its Mediating Role in the Relationship between Innovation and Competitiveness

Abstract

Organizational studies highlight the role of innovation for competitiveness, but few of them address ecological sustainability as one of the variables in this relationship. The traditional model only considers economic growth to be anchored in the dimension of innovation, disregarding the environment. Thus, the purpose of this study was to analyze the influence of ecological sustainability on the relationship between innovation and global competitiveness. To reach the goal of the manuscript, a database was used that included indicators from 119 countries present in the Global Competitiveness Report of WEF and the Global Innovation Index. The data were treated using regression analysis with mediation techniques. The results suggest significant mediation of ecological sustainability in the relationship between innovation and global competitiveness. This work shows the importance of ecological sustainability to increase country's innovative activity and consequently its competitiveness. Additionally, it draws attention to the gap in studies that present these relationships at the country level. In terms of practical contributions, the findings support the recommendation for companies to focus on actions to environmental and innovation management improving sustainability and increasing organizational performance and long-term survival. Finally, this research also draws attention to the lack of an important indicator of ecological sustainability in a report addressing countries' competitiveness.

Climate change and ecological sustainability in Zimbabwe: Interrogating the role of Higher Education Institutions in disaster management

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“…Waste management is an important aspect in sustainable business strategy development that not only helps companies reduce total operation cost (Yadav et al, 2023) 3. The framework details how gaining strategic capabilities through sustainable packaging adoption leads to longterm competitive advantages in four areas: (1) reductions in operational costs and environmental liabilities due to sustainable packaging innovations (Bataineh et al, 2024;Jacomossi et al, 2021;Jiménez-Guerrero et al, 2015;Moshood et al, 2022;Tian et al, 2023); (2) brand differentiation through meeting market needs of eco-packaging to pre-empt competitors (Korhonen et al, 2020;Yokokawa et al, 2021); (3) long-term growth and future position through continuous innovations in packaging (Erzurumlu et al, 2023;Long et al 2023;Xie et al, 2019); and (4) enhancement of corporate social responsibility image through taking accountability in packaging waste management (Long et al 2023;Mukonza & Swarts, 2020;Nickerson et al, 2022). This conceptual framework explicates important sustainable packaging research areas and their implications for strategy development within an NRBV perspective, which not only adds theoretical value by enriching the theory but also provides insights for future empirical testing (Ketchen & Craighead, 2023).…”

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