Achieving sustainable development with sustainable packaging: A natural‐resource‐based view perspective

Abstract

Sustainable packaging is a pivotal aspect of sustainable development, involving multi‐faceted issues such as stakeholder management and environmental policy compliance. Despite the efforts to find packaging solutions, the extant literature is largely fragmented, featuring a high level of heterogeneity among studies that spread across different disciplines, with the majority examining important packaging issues in isolation. A study that systematically consolidates findings of different important areas of sustainable packaging implementation is lacking. This challenges companies' adoption of research findings in business strategy development. Thus, this paper conducts a systematic literature review combining keyword co‐occurrence analysis, thematic analysis and qualitative content analysis to uncover major research domains, consolidate important findings and reveal unsolved research gaps, which are crucial to advancing sustainable packaging management. The findings reveal four major research domains: (1) sustainable packaging materials and properties, (2) management practices of sustainable packaging, (3) consumer behaviours towards sustainable packaging and (4) packaging waste management. Drawing on the natural‐resource‐based view (NRBV) theory and the review findings, this study proposes four future research directions: (1) identifying ways to enhance the commercialisation of sustainable packaging technological innovations, (2) uncovering reasons for insufficient social aspect investigation in sustainable packaging research, (3) exploring strategies to enhance stakeholder integration in sustainable packaging management and (4) examining contingency factors of packaging waste management effectiveness. The research agenda is important to provide practical and managerial insights for business strategy development in sustainable packaging to achieve pollution prevention, product stewardship and sustainable development capabilities to gain future growth and competitive advantage.