Do corporate image and reputation drive brand equity in India and China? - Similarities and differences

Heinberg, Martin; Ozkaya, H. Erkan; Taube, Markus

doi:10.1016/j.jbusres.2017.09.018

Cited by 126 publications

(136 citation statements)

References 70 publications

(96 reference statements)

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“…Therefore, as a means of enhancing reputation, firms now resort to investing heavily in CSR activities that aid in building long-term values for stakeholders [35]. Furthermore, a similar study viewed corporate image as an appropriate measure to use in eradicating consumers' doubts about a company [60].…”

Section: Corporate Imagementioning

confidence: 99%

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

2018

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As the demand for a more sustainable society increases, adopting a sustainable banking approach serves as a competitive advantage for banks that are focused on attaining bank loyalty. This study revolves around understanding the role of sustainable banking practices in bank loyalty while exploring the mediating effect of corporate image on the relationship between sustainable banking practices and bank loyalty. For this study, 511 questionnaires derived from customers of the banking sector were adopted. Results from structural equation modeling showed that sustainable banking practices positively and directly affected bank loyalty and corporate image, corporate image directly and positively affected bank loyalty, and corporate image also mediated the relationship between sustainable banking practices and bank loyalty.

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Section: Corporate Imagementioning

confidence: 99%

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

2018

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“…For example, from a comprehensive perspective on management, the organizational behavior discipline defines reputation not only as the shared experience of employees and those who interact with the organization, but also as the stakeholders' opinion of an organization, which includes customers, employees, distributors, competitors, suppliers, and the public. However, differently from a focus on marketing discipline, reputation is described as a perception of the people on how positively or negatively they evaluate the organization [42][43][44].…”

Section: Corporate Reputation As a Communication Strategy For Companimentioning

confidence: 99%

The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies

2020

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From a corporate-side perspective, the communication of reputational actions and news of companies becomes critical for success. However, in communication, business, and management studies, heuristics can be understood as simple cognitive processes that allow assessments, predictions, and decisions to be made quickly and efficiently by consumers and economic agents. This aspect can sometimes lead to cognitive biases, especially when little information is available or in situations of high uncertainty. The aim of this research is to investigate the influence of heuristic judgments in social media on corporate reputation ratings obtained in Spanish leader companies. Using data collected in Spain, this paper analyzes the influence of heuristics concerning news items on corporate reputation, measured by the Monitor Empresarial de Reputación Corporativa (MERCO) Index. The main finding of this paper is that the total number of news items has a positive effect on corporate reputation, particularly in the categories of culture-values, results/image, expansion, and sponsorship/donations. Additionally, this work serves as a repository of knowledge applicable to similar situations considering the specificities of each particular case. The importance to intervene on certain variables at different levels of managerial performance is described and implications for companies are discussed in these pages.

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“…Retailers often take substantial time and investments to build a favorable image among consumers, for the significant role of retailer image for remaining customers [29]. With high level of retailer image, customer hold positive attitude toward the retailer and its various offering, thus leading to higher behavior intentions toward the retailer (e.g., purchase, repurchase, loyalty, and retention) [17,26,30].…”

Section: Retailer Imagementioning

confidence: 99%

Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness

Li¹,

Yang²,

Liu³

et al. 2019

Proceedings of the Annual Hawaii International Conference on System Sciences

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Cross-channel integration (CCI) is increasingly considered as an important driver of customer retention in omnichannel retailing. However, the existing findings about the relationship between CCI and customer retention are contradictory, wherein both positive and non-significant findings exist. This study aims to explore the contingency role of retailer image and alternative attractiveness for the above relationship. Specifically, both two-way and three-way interaction effects of retailer image and alternative attractiveness were tested. Our survey finding confirmed the positive relationship between CCI and customer retention. We also found that the positive relationship was negatively moderated by retailer image, while positively moderated by alternative attractiveness. This study further uncovered that alternative attractiveness can weaken the negative moderating effect of retailer image. Implications and limitations of the study are discussed.

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Do corporate image and reputation drive brand equity in India and China? - Similarities and differences

Abstract: This is a repository copy of Do corporate image and reputation drive brand equity in India and China?-Similarities and differences.

Cited by 126 publications

References 70 publications

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

The Influence of Heuristic judgments in Social Media on Corporate Reputation: A Study in Spanish Leader Companies

Cross-Channel Integration and Customer Retention in Omnichannel Retailing: The Role of Retailer Image and Alternative Attractiveness

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