Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Igbudu, Nicholas; Garanti, Zanete; Popoola, Temitope

doi:10.3390/su10114050

Cited by 44 publications

(39 citation statements)

References 68 publications

(82 reference statements)

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“…Results from the mediation analysis as seen in Table 6, indicate that the standardized regression weight of the path GB → BL, decreased to 0.119, p = 0.001, and the path coefficient of GB → GI → BL is 0.346, p = 0.009, which implies that the relationship between green banking practice and bank loyalty is partially mediated by green image, which is similar to the findings of previous study [49]. Therefore, hypothesis H7 is supported.…”

Section: Test Of Hypothesissupporting

confidence: 85%

“…The green banking section comprised five questions adopted from an existing study [19]. Five items were adopted for testing green image [49], five items were adopted for testing bank trust [19], and four items were adopted for testing bank loyalty [19].…”

Section: Methodsmentioning

confidence: 99%

“…In addition, preference for social and environmental benefits is considered to have a significant influence on the investment decisions of stakeholders [47], which can be supported by the willingness of stakeholders to trade off a significant portion of their financial returns from investments, for social benefits [48]. Furthermore, Igbudu et al proposed the SRI concept as an instrumental approach necessary for enhancing corporate image and bank loyalty through sustainable banking practices [49].…”

Section: Socially Responsible Investment Theorymentioning

confidence: 99%

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Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

et al. 2019

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Studies that examine green banking practice from the relationship marketing perspective are limited. Bearing in mind the importance of loyalty to managers in the banking industry, and the increase in the call for greater sustainability performance from banking firms by customers, our study explore customers’ perception on green banking practice and its effect on bank loyalty. It also investigates the mediating effect of green image and bank trust in the relationship between green banking practice and bank loyalty. Through a quantitative survey, data for this study was adopted from 551 customers of the retail banking sector in North Cyprus. The structural equation modeling technique was used to test the relationship between the study variables. Results from the structural equation modeling analysis conducted indicated a direct and significant influence of green banking practice on green image, bank trust, and bank loyalty. Green image significantly affects bank trust and bank loyalty. No significant relationship exist between bank trust and bank loyalty. Green image mediates the relationship between green banking practice and bank loyalty, while bank trust does not mediate the relationship between green banking practice and bank loyalty.

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Section: Test Of Hypothesissupporting

confidence: 85%

Section: Methodsmentioning

confidence: 99%

Section: Socially Responsible Investment Theorymentioning

confidence: 99%

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Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

et al. 2019

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“…The indirect environmental impact of banks results from services rendered to reduce environmental Sustainability 2019, 11, 653 2 of 16 risks based on identified threats. The concept of sustainability in the banking industry has also been considered to be a philanthropic act whereby banks-through their activities in culture, art, sport, education or assisting local communities-support values that protect the well-being of the local society [8]. A bank's sponsorship of charitable activities aims to enhance its image as an open and modern institution that is close to the customers and communities in which it operates.…”

Section: Introductionmentioning

confidence: 99%

Sustainability Performance. A Comparative Analysis in the Polish Banking Sector

Korzeb

Samaniego‐Medina

2019

Sustainability

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This article analyses the Polish banking sector’s involvement with sustainable development through a multidimensional evaluation applying the technique for order preference by similarity ideal solution (TOPSIS) method with different weight vectors. Our results highlight numerous shortcomings in the sustainability performance of commercial banking activities. In fact, there was backsliding during the analysed period (2015–2017), which suggests that supporting sustainability performance was not one of the priorities of the Polish banking sector. However, we found a dichotomy between national and foreign banks. The government-owned banks and national banks showed greater commitment to this issue than did the banks with foreign capital. This finding suggests that banks with foreign capital were not fully interested in sponsoring activities aimed at sustainable development.

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“…They argued that there was no significant relationship between CI and CL. However, Igbudu, Garanti, and Popoola posited that CI both affects loyalty and mediated in the relationship between sustainability and loyalty [40]. Their findings showed a positive effect of corporate image on customer loyalty.…”

Section: Hmentioning

confidence: 93%

Corporate Image and Customer Loyalty in the Dental Health Sector

Köseoğlu¹,

Mutlu²

2019

International Scientific Conference ERAZ - Knowledge Based Sustainable Development

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The privatization of healthcare services has become commonplace nowadays. Many different marketing strategies are used during privatizations in order to reach the desired volume of customers. Among these marketing methods, it is believed that verbal marketing is effective in terms of influencing the preferences of customers. However, it seems that research in this field is not sufficient. In this context, the aims of this paper are to explore the effects of word-of-mouth marketing (WOM) and corporate image (CI) on customer loyalty (CL) in individuals who have undergone dental healthcare, and to investigate certain related factors. Questionnaires were prepared as the principal data collection method for the research. The study consisted of a total of 172 respondents. According to the correlation analysis that was conducted in order to analyze the relationships between WOM promotion, CI and CL, it was found that these variables have an effective positive relationship with each other. In order to increase customer satisfaction levels and patient loyalty to health institutions, it is necessary to consider variables such as the quality of service, word-of-mouth marketing, corporate image, corporate reputation, and customer loyalty, both in terms of the basic human right to healthcare, and in terms of commercial interests.

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Enhancing Bank Loyalty through Sustainable Banking Practices: The Mediating Effect of Corporate Image

Cited by 44 publications

References 68 publications

Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

Assessing the Relevance of Green Banking Practice on Bank Loyalty: The Mediating Effect of Green Image and Bank Trust

Sustainability Performance. A Comparative Analysis in the Polish Banking Sector

Corporate Image and Customer Loyalty in the Dental Health Sector

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