“…More specifically, responses to pain responses (i.e., both self-report and facial behavior as assessed by judges who viewed videos of the participants' responses) to electric shock were attenuated when subjects were being observed. Self-report tends to be exquisitely sensitive to the social context as perceived, with individuals typically using language to optimize situational outcomes and nonverbal expression is demonstrably sensitive to context in both adults and children (Crombez & Eccleston, 2002;Hadjistavropoulos & Craig, 2002;Kleck et al, 1976;Larochette et al, 2006;Prkachin & Craig, 1985;Sullivan et al, 2004;Vervoort et al, 2008b; Pain Communication 37 Williams, 2002;Zeman & Garber, 1996). Levine and De Simone (1991) showed that males report less experimentally-induced pain in the presence of an attractively dressed female experimenter than in the presence of a male.…”