Discovering Individual Life Style From Anonymized WiFi Scan Lists on Smartphones

Abstract

The prevalence of smartphones equipped with various sensors enables the pervasive capture of users' location data. WiFi scan lists on one smartphone, i.e., scan results of the network in a range, can roughly indicate the physical location of the phone in a time period. Considering the close relationship between location and daily life, users' lifestyle can be inferred from their WiFi scan lists. Given the issue of user privacy, in this paper, we explore anonymized WiFi scan lists to discover users' lifestyle. Individual lifestyle about mobility and important places of home and workplaces is discovered, respectively, based on the stay places extracted from anonymized WiFi scan lists and the reconstructed mobility trajectories. We first learn the lifestyle about mobility by detecting activity areas from mobility trajectories and introducing two metrics of activeness and diversity to measure individual mobility. Then, we discover the lifestyle about the home and workplaces identified from anonymized WiFi scan lists, such as stay duration at home, activeness of going outside at night, and working hours on weekdays and weekends. The experiments were conducted on a real-world large-scale dataset, which contains records of smartphone usage of more than 17 000 volunteering participants. Our work is a promising step toward automatically discover people's lifestyle from anonymized smartphone data.

Digital communication strategies used by private companies, entrepreneurs, and public entities to attract long-stay tourists: a review

“… Display Advertising Graphic digital advertising displayed on websites with the aim of impacting users and redirecting them to another website. Display advertising can impact a multitude of people depending on the visits received by the page where the ad is inserted (Zhao et al, 2019 ). Email Marketing Strategy focused on mass mailings to a specific audience.…”

“…The benefit of this advertising is that the final recipient is fully associated with specific interests and previously selected behaviors. In this way, users are persecuted by the web pages they visit or mobile applications they use (Zhao et al, 2019 ). SMS marketing Strategy aimed at sending mass text messages to mobile phones of a specific target announcing a product or service of a company.…”

“…On the other hand, strategies related to advertising investment in digital environments, such as programmatic advertising strategies or display advertising on websites, are considered to be crucial to increase users’ memory about a brand when selecting the destination (Dekker et al, 2015 ; Zhao et al, 2019 ). Similarly, as also noted by Dukic and Katic ( 2005 ) and Nedelcu ( 2017 ), email marketing and SMS marketing strategies are important to communicate and notify the target audience about new developments, news, services, shipments, and so forth.…”

“… Sport, Education and Society Hospitality, Leisure, Sport & Tourism Nedelcu ( 2017 ) This study analyzes the use of the Internet in social settings occupied by migrants and how they use ICTs in their lifestyle. European Journal of Ageing Gerontology Zhao et al ( 2019 ) This study explores the use of WIFI technology to discover the individual lifestyle on mobile phones. IEEE Access Telecommunications Wallis ( 2017 ) The authors study how a popular magazine influences rural geographic mobility.…”