Digitalization by Means of a Prototyping Process: The Case of a Brazilian Public Service

Gardenghi, John Lenon Cardoso; Alcantara, Shayane M.; Figueiredo, Rejane Maria da Costa; Ramos, Cristiane Soares; Ribeiro, Luiz Carlos Miyadaira

doi:10.3390/info11090413

Cited by 8 publications

(2 citation statements)

References 57 publications

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“…The digitalization trend has exerted a significant beneficial influence on the growth of e-commerce [18]. E-commerce refers to completing commercial activities via the internet, and webpages serve as the platform for such operations [19].…”

Section: Energy Markets Smes and Digitalizationmentioning

confidence: 99%

Re-Engineering of Marketing for SMEs in Energy Market through Modeling Customers’ Strategic Behavior

et al. 2022

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In recent years, the energy market has seen an increase in small and medium enterprises (SMEs) participating in the sector and providing relevant services to customers. The energy sector SMEs need to acknowledge whether reengineering their marketing strategy by modeling customers’ website behavior could enhance their digital marketing efficiency. Web Analytics refers to the extracted data of customers’ behavior from firms’ websites, a subclass of big data (big masses of uncategorized data information). This study aims to provide insights regarding the impact that energy SMEs’ web analytics has on their digital marketing efficiency as a marketing reengineering process. The paper’s methodology begins with the retrieval of behavioral website data from SMEs in the energy sector, followed by regression and correlation analyses and the development of simulation models with Fuzzy Cognitive Mapping (FCM). Research results showed that customer behavioral data originating from SMEs’ websites can effectively impact key digital marketing performance indicators, such as increasing new visits and reducing organic costs and bounce rate (digital marketing analytics). SMEs in the energy sector can potentially increase their website visibility and customer base by re-engineering their marketing strategy and utilizing customers’ behavioral analytic data.

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Section: Energy Markets Smes and Digitalizationmentioning

confidence: 99%

Re-Engineering of Marketing for SMEs in Energy Market through Modeling Customers’ Strategic Behavior

et al. 2022

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“…An automation tool was used to perform the digitization, and there was constant interaction with the service provider. This article offers a detailed process to implement digitalization using prototyping, which can be used by other organizations to make digital services [6] Office changed its service strategy by launching a service application for the Kediri District One-Door Licensing Information System (SIMPATIK). Launching this SIMPATIK service application can help the official staff process the IMB application.…”

Section: Introductionmentioning

confidence: 99%

Improvement Licensing Services based Digital on Building Management Information System (SIMBG)

Riau¹,

Akadira²,

Diana³

2023

KSS

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The current global trend demands better public services in the digital era and it is a challenge for the bureaucracy to adapt to a very fast-changing external environment by maintaining public trust, toward digital services, increasing the use of technology, and building new competencies for bureaucracies and organizations that are more agile. One of the licensing services with digital services is the Building Management Information System (SIMBG). The new SIMBG service brings problems because the implementing regulations and the capacity of the SIMBG Implementing Office are not yet ready. This study aims to solve the problem of implementing licensing through SIMBG in the regions at the beginning of the implementation of new building regulations. The method used in this research is descriptive qualitative. Primary data collection through interviews with the staff of the Implementing Agency and secondary data. Data analysis entails performing data reduction steps, data presentation, and drawing conclusions or verification. The results showed that the implementation of SIMBG was appropriate and needed to increase the capacity of the SIMBG Implementing Office and the Settlement of Retribution Regional Regulations and Implementing Regulations and to increase the issuance of PBG and SLF. Keywords: bureaucracy, licensing, capacity

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A Comparative Documentary Analysis of the Brazilian Digital Transformation Strategies Adopted in the Enabling Thematic Axes of 2018 and 2022

de Lima,

da Silva

2024

Lecture Notes in Networks and Systems

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Digitalization by Means of a Prototyping Process: The Case of a Brazilian Public Service

Cited by 8 publications

References 57 publications

Re-Engineering of Marketing for SMEs in Energy Market through Modeling Customers’ Strategic Behavior

Re-Engineering of Marketing for SMEs in Energy Market through Modeling Customers’ Strategic Behavior

Improvement Licensing Services based Digital on Building Management Information System (SIMBG)

A Comparative Documentary Analysis of the Brazilian Digital Transformation Strategies Adopted in the Enabling Thematic Axes of 2018 and 2022

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