“…A wealth of research has discussed the immense increase in opportunities for "participatory politics" (see Jenkins, Ito, & boyd, 2016, Chapter 6, for an overview) and the role of digital media in political campaigns (see Heaney, Newman, & Sylvester, 2011, for an overview), but little work has addressed the role typography, among other elements of graphic design, plays in enabling such participation. Considering the Internet's role as a participatory medium (Jenkins, Ford, & Green, 2013; see also Jenkins, Ito, & boyd, 2016), the great significance of graphic design to the use and organization of the Internet (Engholm, 2002), and the increasing power of the Internet to mobilize supporters (Haynes & Pitts, 2009), future studies should take a participatory culture approach to understanding the role of graphic design in developing engaged communities around political office seekers and parties.…”