This study examines representations of transgender individuals and identity in mainstream American newspapers in an effort to understand the extent to which the transgender community is legitimized or delegitimized by news media. To do so, 200 articles from 13 of the 25 most circulated daily newspapers in the United States were coded for the presence or absence of Legitimacy Indicators. The study finds that mainstream newspaper coverage of the transgender community is extremely limited. What coverage existed, however, contains a significant amount of delegitimizing language, which it is argued will detrimentally impact both the projected legitimacy of transgender claims in the political arena and public perceptions of the transgender community.

A series of three studies were conducted to generate, develop, and validate the Attitudes toward Transgender Men and Women (ATTMW) scale. In Study 1, 120 American adults responded to an open-ended questionnaire probing various dimensions of their perceptions of transgender individuals and identity. Qualitative thematic analysis generated 200 items based on their responses. In Study 2, 238 American adults completed a questionnaire consisting of the generated items. Exploratory factor analysis (EFA) revealed two non-identical 12-item subscales (ATTM and ATTW) of the full 24-item scale. In Study 3, 150 undergraduate students completed a survey containing the ATTMW and a number of validity-testing variables. Confirmatory factor analysis (CFA) verified the single-factor structures of the ATTM and ATTW subscales, and the convergent, discriminant, predictive, and concurrent validities of the ATTMW were also established. Together, our results demonstrate that the ATTMW is a reliable and valid measure of attitudes toward transgender individuals.

The 2016 presidential campaign between Hillary Clinton and Donald Trump saw citizen typography emerge in highly visible and highly impactful ways, particularly as the candidates made seemingly little attempt to maintain full control over their visual brand identities. But what does the surprising significance of typography in this recent campaign reveal about marketing and citizen participation in politics, about political brand management in a networked media environment, and about typography’s role as a key pillar of branded political communication? This essay offers two key concepts: the networking of political brands and an emerging logic of participatory aesthetics—both of which point to a decentralisation of traditional ‘brand management’ in favour of affectively-driven political engagement through visual communications disseminated over communication networks.

Billard raises important questions about the nature of "deception" and status of "deceiver," analyzing media discourses surrounding instances of transgender "passing." These discourses position transgender people as deceivers who live out their genders to seduce heterosexuals, scrutinizing their appearances for signs of their "true gender." Contradictorily, the successful attainment of cisgender aesthetics deemed "passing" legitimates a transgender person's gender identity, but also renders them more malicious in their deception. As such, media discourses surrounding transgender people who "pass" justify punishment for their deception through violence. In this chapter, Billard explores these tensions, challenging the application of the label "deception" by the social majority to those of marginal identities, particularly inconspicuous ones, as it serves to delegitimate authentic identities and police the boundaries of social hierarchies.