Facets of visual aesthetics

Abstract

Visual aesthetics has been shown to critically affect a variety of constructs such as perceived usability, satisfaction, and pleasure. Given the importance of visual aesthetics in humancomputer interaction, it is vital that it is adequately assessed. The present research aimed at providing a precise operational definition and to develop a new measure of perceived visual aesthetics of websites. Construction of the Visual Aesthetics of Website Inventory (VisAWI) was based on a comprehensive and broad definition of visual aesthetics so that the resulting instrument would completely describe the domain of interest. Four interrelated facets of perceived visual aesthetics of websites were identified and validated in a series of seven studies. Simplicity and Diversity have repeatedly been treated as formal parameters of aesthetic objects throughout the history of empirical aesthetics, Colors are a critical property of aesthetic objects, and Craftsmanship addresses the skillful and coherent integration of the relevant design dimensions. These four facets jointly represent perceived visual aesthetics, but are still distinguishable from each other and carry unique meaning. The subscales contained in the VisAWI demonstrate good internal consistencies. Evidence for the convergent, divergent, discriminative, and concurrent validity of the VisAWI is provided. Overall, the present research suggests that the VisAWI appears to be a sound measure of visual aesthetics of websites comprising facets of both practical and theoretical interest.

Barriers to open e-learning in public administrations

“…To test the usability of the mock-ups, interviewees were asked to respond to an adapted VisAWI questionnaire (Moshagen & Thielsch, 2010). Given the different kinds of data, the analysis can be summarized as an exploratory sequential mixed-methods approach .…”

“…To have a representative set of target users of the project, sampling goals were to balance gender, age, and experience levels (in contextualization) of people working in the public sector. To test the usability of the mock-ups, the VisAWIquestionnaire was chosen and taken over from Moshagen and Thielsch (2010;. Being interested to evaluate the navigation (i.e.…”

Research on Development and Application of User Experience

“…Moshagen and Thielsch studied the influencing factors of the visual aesthetics experience of the website, and studied the website design problem from the aspects of simplicity, diversity, color and technology. The example shows that the developed scale can effectively evaluate the visual aesthetic experience of the website [14].…”

Foresight 2.0 - Definition, overview & evaluation

“…video and text). A frequent problem of poorly designed interfaces is the lack of definition and affordability of interface elements which leads to a lack of clarity on the side of the user about their intended use, the order in which they should be used and what consequences they lead to [60].…”