Digital Nudging in Social Media Disaster Communication

Abstract

Social media has become an important channel of communication in emergency and disaster management. Emergency Management Agencies can distribute helpful and important information to the general public and also gather information to enrich their management efforts. This, however, remains challenging since several communication-related barriers occur. This study investigates how the concept of Nudging, a form of behaviour adjustment, can be applied to address these barriers. A Systematic Literature Review and qualitative social media data analysis methods were applied to explore the potential of digital nudges on social media. Twelve forms of digital nudges could be identified in the data that influenced the visibility of the messages they occurred in. The results suggest that Digital Nudging on Social Media is a promising approach to use in emergency and disaster communication.

Detecting Natural Hazard-Related Disaster Impacts with Social Media Analytics: The Case of Australian States and Territories

“…It disclosed that those communities that have well-established social media networks and connections had the better adaptive capacity and greater awareness of the imposing risks, thereby leading to a higher chance of survival [70]. According to Mirbabaie et al [71], agencies can distribute and gather relevant information to help improve their own management methods, however, several human communication barriers can limit their effectiveness. They [71] proposed a social-psychological theory called nudging in which human behavior is influenced in an easily reversible way without resulting in any particular action.…”

“…According to Mirbabaie et al [71], agencies can distribute and gather relevant information to help improve their own management methods, however, several human communication barriers can limit their effectiveness. They [71] proposed a social-psychological theory called nudging in which human behavior is influenced in an easily reversible way without resulting in any particular action. In the context of social media analytics, a qualitative social media data analysis of Twitter messages relevant to the 2019-2020 Australian bushfires was performed.…”

Information Technology in Disaster Risk Reduction

“…The paper by Mirbabaie et al (2021) entitled "Digital Nudging in Social Media Disaster Communication" investigates the possibility of the use of nudging, a form of behavior adjustment in social media so that emergency management agencies can make use of social media for information sharing with public. Literature survey and qualitative analysis with social media data were used.…”

The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health

“…Social media platforms offer public health authorities and researchers the chance to collect health-related information generated by patients. In emergency and catastrophe management, social media has also become a significant communication route (Mirbabaie et al, 2020). Along with AI and machine learning, social media has been used in the prediction, detection, and treatment solutions for mental health care via web and smartphone applications (D'Alfonso, 2020).…”