The Application of the Principles of Responsible AI on Social Media Marketing for Digital Health

Abstract

Social media enables medical professionals and authorities to share, disseminate, monitor, and manage health-related information digitally through online communities such as Twitter and Facebook. Simultaneously, artificial intelligence (AI) powered social media offers digital capabilities for organizations to select, screen, detect and predict problems with possible solutions through digital health data. Both the patients and healthcare professionals have benefited from such improvements. However, arising ethical concerns related to the use of AI raised by stakeholders need scrutiny which could help organizations obtain trust, minimize privacy invasion, and eventually facilitate the responsible success of AI-enabled social media operations. This paper examines the impact of responsible AI on businesses using insights from analysis of 25 in-depth interviews of health care professionals. The exploratory analysis conducted revealed that abiding by the responsible AI principles can allow healthcare businesses to better take advantage of the improved effectiveness of their social media marketing initiatives with their users. The analysis is further used to offer research propositions and conclusions, and the contributions and limitations of the study have been discussed.

Evolving Landscape Of E-Commerce, Marketing, and Customer Service: the Impact of Ai Integration

“…Adhering to ethical standards is essential in digital marketing as it cultivates a loyal customer base and promotes sustainable success in the long term. (Liu et al, 2023).…”

When Internet of Things Meets Metaverse: Convergence of Physical and Cyber Worlds

“…According to [39]- [46], responsible AI provides explainability for designing and developing educational AI tools, flood monitoring solution in smart cities, improving the control and trust of video on demand (VoD) platforms, analyzing real estate market fundamentals, or improving the effectiveness of social media marketing initiatives with the users. High-speed data communication greatly boosts the development of the six typical IoT applications in the Metaverse.…”

AI Strategy in Healthcare CHRM: Analyzing the Influence Organization Effective Performance Evidence from the Private Hospitals of Lahore Pakistan

“…Originating in the 1950s, the concept of AI has evolved significantly, gaining momentum with the advent of the big data era and the subsequent digital revolution. Despite its potential, the adoption of AI across various organizational functions has been gradual, with many institutions failing to fully leverage AI capabilities in emulating human intelligence across diverse data inputs, such as text, numerical data, images, and sound, to facilitate decisionmaking processes (2)(3)(4). This limited application often restricts AI's integration to singular organizational functions, thereby underutilizing its potential to revolutionize business operations comprehensively (4)(5)(6).…”

“…Despite its potential, the adoption of AI across various organizational functions has been gradual, with many institutions failing to fully leverage AI capabilities in emulating human intelligence across diverse data inputs, such as text, numerical data, images, and sound, to facilitate decisionmaking processes (2)(3)(4). This limited application often restricts AI's integration to singular organizational functions, thereby underutilizing its potential to revolutionize business operations comprehensively (4)(5)(6). In light of these challenges, our research delves into the realm of artificial intelligence strategy (AIS) within the healthcare sector, focusing on private hospitals in Lahore, Pakistan (7,8).…”