Digital Marketing Strategy for Laboratories Marketplace

Safanta, A; Shihab, Muhammad Rifki; Budi, Nur Fitriah Ayuning; Hastiadi, Fithra Faisal; Budi, Indra

doi:10.1088/1742-6596/1196/1/012078

Cited by 7 publications

(7 citation statements)

References 1 publication

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“…Where the University does not only focus on education and research, but also makes the university an entrepreneurship ecosystem. This ecosystem has been seen with the development and number of digital start-ups in Indonesia (Safanta et al, 2019). This is in line with the era of society 5.0, where as the main component, this concept will create a technological development that is able to minimize inequality in humans.…”

Section: Literature Reviewmentioning

confidence: 74%

Implementation of Web-based of E-Marketplace for UMKM at XYZ University

Devega

Walhidayat

Yuhelmi

2022

SinkrOn

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One of the private universities in Pekanbaru, which has nine postgraduate faculties and 10 faculties with 21 study programs. The number of the academic community is quite large, there is already a whats app group that facilitates the entire Academic Community in terms of transacting selling goods or services online. However, in practice it has not been fully effective, one of which is because there are no clear rules in trade ethics, for example, one person may only post a maximum of two products a day because if there are too many, it will overwrite other seller's product postings as well. This often happens, causing whats app groups are only dominated by one or two people who post all the products sold along with their customer testimonials. This of course can harm other sellers, it can also disturb the comfort of the group for both sellers and buyers. Therefore, to answer these problems, a market place is proposed specifically for the entire XYZ’s Academic Community. In addition to reviving UMKM at XYZ University, it is also a forum to make it easier for lecturers, employees and also students to make transactions that are comfortable and effective for both sellers and buyers. Furthermore, system development will be carried out both from adding features, android-based and matters related to user convenience in interacting with the system.

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Section: Literature Reviewmentioning

confidence: 74%

Implementation of Web-based of E-Marketplace for UMKM at XYZ University

Devega

Walhidayat

Yuhelmi

2022

SinkrOn

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“…Beberapa kajian yang telah dilakukan oleh peneliti terdahulu memang telah banyak mengkaji digital marketing. Penelitian (Mellyan, 2020;Narulia, 2019;Oktaviani & Rustandi, 2018;Safanta et al, 2019) mengungkapkan bahwa digital marketing yang digunakan masih seputar implementasi sosial media untuk meningkatkan brand awareness dan customer engagement. Kajian terkait penerapan SOSTAC masih belum banyak dilakukan.…”

Section: Pendahuluanunclassified

SOSTAC sebagai Strategi Pemasaran Digital pada Start-Up Picnicker untuk Meningkatkan Merchant

Nazulfa¹,

Santoso²

2023

JMK

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This study examines and reveals that digital marketing strategies using SOSTAC are more effectively applied to startups during the post-pandemic compared to strategies that are already mainstream. The novelty of this research lies in the application of the SOSTAC strategy for start-up businesses. The research method used is SOSTAC or short for Situation Analysis, Objective, Strategy, Tactic, Action, and Controlling. In the early days before implementing SOSTAC, the startup had difficulty increasing merchants. Even though the number of merchants who join this startup is one indication of the success of the business. The Key Performance Indicators used are 12 digital marketing dimensions plus 1 target increase in merchants. The results showed a significant increase in each component of the indicators used. Performance improvement based on the smallest percentage is 14% and the highest is 500%. This study at the same time reinforces previous research that the application of SOSTAC is more effective when compared to using the usual strategy.

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“…From the map or model above, 11 companies use social media, the social media used include; prize competitions, use of influencers, flash sales at certain events, letters from readers to receive complaints and consumers, use of celebrity Instagram for company product representatives, promo package facilities, web series content by displaying something new and unique as well as conducting workshops for sharing events and adding knowledge to the audience consumer. Only 1 company uses the Marketplace, namely the "G" company as a venue for joint promotions with related parties (Safanta et al, 2018;Sharma et al, 2011). Only 1 company, namely "T" uses Blogger and Ecommerce as brand awareness in the company (Carvalho and Carvalho, 2020;Erdmann and Ponzoa, 2021).…”

Section: Figure 1 Project Map Onlinementioning

confidence: 99%

The Best Marketing 4.0 Brand Model in Indonesia

Ardiansyah

Zulfikar

Awaloedin

2022

IJMABER

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The purpose of this study is to find out the best marketing 4.0 brand model in Indonesia, not just a brand that is a symbol of the current development of technology or industry 4.0. Marketing is a major part of the progress of a company, along with the development of technology, marketing becomes the main problem of survival of a company. Marketing 4.0 is the right answer in helping to solve these problems, especially in building a company brand. But how to build the right Marketing 4.0 so that the brand becomes the main breath of the company. The method used is a qualitative case study method, which describes in detail a program. The results of this study show an invention for the best Marketing 4.0 brand model in Indonesia, so it is expected to be a model for the company's progress in this 4.0 industry.

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Digital Marketing Strategy for Laboratories Marketplace

Cited by 7 publications

References 1 publication

Implementation of Web-based of E-Marketplace for UMKM at XYZ University

Implementation of Web-based of E-Marketplace for UMKM at XYZ University

SOSTAC sebagai Strategi Pemasaran Digital pada Start-Up Picnicker untuk Meningkatkan Merchant

The Best Marketing 4.0 Brand Model in Indonesia

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