Digital Innovation Management: Reinventing Innovation Management Research in a Digital World

Abstract

Rapid and pervasive digitization of innovation processes and outcomes has upended extant theories on

Data Science as an Innovation Challenge: From Big Data to Value Proposition

“…The process as described in this work guides through analytics projects and illustrates the differences to known IT management approaches. By principally discussing the meaning of innovation for analytics, this work contributes to the evolving literature on digital innovation management (Nambisan et al, 2017). In our work, we have outlined an approach for data-driven innovation.…”

Platform Launch Strategies

“…Quantitative modeling and simulating the establishment of a platform that employs some launching strategy (or a combination of several launching strategies) therefore seems to be a particularly promising approach (for an overview of such market simulations from innovation diffusion research see Kiesling et al 2012). As a useful by-product, the aforesaid modeling and simulation approaches might contribute to ''novel theorizing on digital innovation management'' which promises to become ''a rich and potentially highly rewarding area of research for information systems researchers'' (Nambisan et al 2017). Another fruitful avenue of research concerns the interrelation between platform launch strategies and the enterprise architecture of the platform in general, and technology pivots in particular.…”

Digital Disruption

“…For example, Yoo et al (2010) suggest that digital product architectures breed a new dominant logic for organizing innovation. Further, Nambisan et al (2017) argue for new theorizing logics that do not rely on assumptions inherited from innovation management theories to improve understanding of digital innovation phenomena. Referring specifically to institutional logics, Hinings et al (2018) note that digital innovations that become central in ecosystems may also become standard-setting and hence able to impose norms and values on others by coordinating, enabling and constraining their actions.…”

“…A combination of appropriate business model design, aesthetic elements with mass appeal, and service design delivering attractive value propositions can powerfully drive rapid and massive adoption. Increasingly adopted by parties that The process of combining digital and physical components to create novel devices, services or business models, bundling them to constitute and enable market offerings, and embedding them in wider sociotechnical environments to enable their diffusion, operation and use Yoo et al (2010), Fichman et al (2014, Nambisan et al (2017) Digital ecosystem A sociotechnical network of interdependent digital technologies and associated actors that are related based on a specific context of use Kallinikos et al (2013), Adomavicius et al (2008) Value logic Foundational rationales for designing, bundling and embedding a digital innovation to fruitfully create and capture value. Hinings et al (2018), Yoo et al (2010), Gawer and Phillips (2013) Fig.…”