Platform Launch Strategies

Stummer, Christian; Kundisch, Dennis; Decker, Reinhold

doi:10.1007/s12599-018-0520-x

Cited by 80 publications

(63 citation statements)

References 48 publications

(65 reference statements)

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“…This problem describes the dilemma that a critical number of sellers or vendors is necessary to be of interest to customers as a platform. However, the sellers or vendors can only be acquired to participate in a platform if they have a sufficient number of customers (Stummer et al 2018). For token-based ecosystems, this dilemma can be tackled by issuing airdrops, in which free tokens are distributed for certain services such as recommendations.…”

Section: Discussionmentioning

confidence: 99%

Understanding token-based ecosystems – a taxonomy of blockchain-based business models of start-ups

2020

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Start-ups in the blockchain context generate millions by means of initial coin offerings (ICOs). Many of these crowdfunding endeavours are very successful, others are not. However, despite the increasing investments in ICOs, there is still neither sufficient theoretical knowledge nor a comprehensive understanding of the different types of business models and the implications for these token-based ecosystems. Scientific research equally lacks a thorough understanding of the different business model forms and their influence on collaboration in token-based economies. We bridge this gap by presenting a taxonomy of realworld blockchain-based start-ups. For this taxonomy, we used 195 start-ups and performed a cluster-analysis in order to identify three different archetypes and thus gain a deeper understanding. Our taxonomy and the archetypes can equally be seen as strategic guidance for practitioners as well as a starting point for future research concerning the token-based business models.

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Section: Discussionmentioning

confidence: 99%

Understanding token-based ecosystems – a taxonomy of blockchain-based business models of start-ups

2020

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“…From the point of view of the literature on two‐sided markets, this evolution of the system is fascinating. One of the greatest issues for these businesses is to overcome the chicken and egg paradox (Caillaud & Jullien, ; Stummer et al, ) as the platform itself is not valuable if the two sides are not on board at the same time (Rochet & Tirole, ). Nevertheless, this expansion strategy allows the business to overcome this paradox, by exploiting the value embedded in the first side when the first side is already on board.…”

Section: Discussion: Different Innovation Directionsmentioning

confidence: 99%

“…This leads to the creation of the chicken and egg paradox (Caillaud & Jullien, ). Even if strategies to face this ignition issue have been identified (Stummer et al, ), the launch of these businesses is particularly tricky, making it one of the key challenges until they reach the critical mass (Parker et al, ).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

“…Indeed, they have often been linked with great opportunities such as their ability to scale up at a fast pace or the possibility to rely on zero‐marginal‐cost mechanisms (Libert et al, ; Parker, Van Alstyne, & Choudary ). Nevertheless, they are also characterized by significant challenges that concern different elements, from the launching phase (Caillaud & Jullien, ; Stummer, Kundisch, & Decker, ) to the value proposition design (Muzellec, Ronteau, & Lambkin, ). From a managerial perspective, the relevance of these platforms is increasing.…”

Section: Introductionmentioning

confidence: 99%

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Fostering digital platform innovation: From two to multi‐sided platforms

Trabucchi

Buganza

2019

Creat Innov Manage

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Two-sided markets and digital platforms are becoming increasingly relevant in the modern scenario. Companies like Airbnb and Uber are inspiring many other firms in different fields that share their basic structure: they match two (or more) groups of customers. This research aims at exploring the innovation strategies companies such as these rely on to expand their basic structure towards more complex models. Being inspired by previous models in the field and considering the role that big data seems to play in these businesses, a first conceptual model is presented. Therefore, 100companies-using mobile apps as the empirical setting-are explored in this research to understand the common behaviors concerning evolution. In the end, three strategies are presented: Supply (Side) Expansion, Transactional Advertising, and Data Trading. These strategies are further discussed to highlight two main directions of innovation-ecosystem innovation and data push innovation-which may be merged giving birth to multi-sided epiphanies. The paper contributes to the literature showing various strategies and their implication to foster innovation on two-sided platforms.Moreover, it shows possible ways to exploit the value embedded in the complex ecosystems of the relationships they create.

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“…Two-sided platforms have gained accelerating importance and research attention over the last couple of years [1], [2]. Examples from the consumer-toconsumer domain include services for accommodation (e.g., Airbnb, Homestay) and carsharing (e.g., Drivy, Turo), mobility (e.g., BlaBlaCar, Uber, Wingly), ecommerce (e.g., eBay, Gumtree), crowd work (e.g., Helpling, TaskRabbit), and many more.…”

Section: Introductionmentioning

confidence: 99%

Understanding the Platform Economy: Signals, Trust, and Social Interaction

Hesse¹,

Dann²,

Braesemann³

et al. 2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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Two-sided markets are gaining increasing importance. Examples include accommodation and car sharing, resale, shared mobility, crowd work, and many more. As these businesses rely on transactions among users, central aspects to virtually all platforms are the creation and maintenance of trust. While research has considered effects of trust-building on diverse platforms in isolation, the overall platform landscape has received much less attention. However, cross-platform comparison is important since platforms vary in their degree of social interaction, which, as we demonstrate in this paper, determines the adequacy and use of different trust mechanisms. Based on actual market data, we examine the mechanisms platforms employ and how frequent users rely on them. We contrast this view against survey data on users' perceptions of the context-specific importance of these trust-building tools. Our findings provide robust evidence for our reasoning on the relation between platforms' degree of social interaction and the associated expressive trust cues.Code and Data: http://bit.ly/UnderstandingPlatformEconomy

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Platform Launch Strategies

Cited by 80 publications

References 48 publications

Understanding token-based ecosystems – a taxonomy of blockchain-based business models of start-ups

Understanding token-based ecosystems – a taxonomy of blockchain-based business models of start-ups

Fostering digital platform innovation: From two to multi‐sided platforms

Understanding the Platform Economy: Signals, Trust, and Social Interaction

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