Digital innovation and international business

Abstract

Digitisation has opened up powerful new ways for multinational enterprises (MNEs) to connect with global markets, resources and partners and to pursue innovation in foreign markets. While the unique characteristics of digital technologies and digital assets embody an expansive and promising global landscape for innovation, MNEs' success in pursuing such digital innovation will also be shaped by the nature and extent of localization forces prevalent in different foreign markets, an issue that has received limited attention in both digital innovation and international business literatures. In this short essay, I highlight this gap and call for the study of digital innovation in the international business context by bringing together ideas, theories and concepts from both areas. I draw on and combine two perspectives-one drawn from the innovation literature (digital innovation as recombinant innovation involving digital assets) and the other from the international business literature (the international business context as being defined by national policies and regulations, infrastructure and culture) and suggest several promising themes and questions for future research in this area, specifically relating to how globalization/localization forces facilitate/hinder MNEs' global digital innovation efforts. I hope the call made here will be answered by scholars from both fields and lead to insights that enrich both theory and practice related to MNE innovation in today's rapidly growing digital economy.

The undigital behavior of innovative startups: empirical evidence and taxonomy of digital innovation strategies

“…Nevertheless, despite there being a consolidated body of literature that analyses the processes of digitalization in both large companies and small and medium enterprises, as regards startups the literature is still unstructured. More in details, while the literature proposes different approaches for dealing with digitalization in established firms, focusing on the critical factors driving or hindering the adoption of digital technologies, the specific enabling solutions adopted and their impact on firms' performance, only in IJEBR 28,9 recent times an increasing number of contributions have been focusing on digitalization in startups (Liu et al, 2012;Presutti et al, 2011;Rubin et al, 2015) and the role of a digital technology perspective of emergent entrepreneurship (Aldrich, 2014;Audretsch and Belitski, 2020;Audretsch et al, 2019a, b;Dy et al, 2017;Kuester et al, 2018;Nambisan, 2022;Kuester et al, 2018) as already identified by the recent literature review on the topic published by Rippa and Secundo (2019).…”

Implementation of mid-term priority directions of innovation activities at the national level in 2020

“…Аналіз публікацій. Інноваційна діяльність є популярною темою серед зарубіжних [4 ], [5], [6], [7], [8], [9] та вітчизняних [10], [11], [12], [13], [14], [15], [16], [17] наукових досліджень. Роботи науковців присвячено, зокрема, стратегіям інноваційного розвитку, результатам інноваційної діяльності на рівні країни, галузі, підприємства та їх особливостям.…”

Research Trend of Digital Innovation in Banking: A Bibliometric Analysis

“…Digital Innovation can be defined as "the creation of (and a consequent change in) business processes, market offerings, or models that result from the use of digital technology" (Nambisan, 2020). In recent years every bank has started its journey in digital transformation to improve customer satisfaction with innovative banking experiences that can increase customer retention and acquisition in maintaining banking performance.…”