Digital Identity: The effect of trust and reputation information on user judgement in the Sharing Economy

Zloteanu, Mircea; Harvey, Nigel; Tuckett, David; Livan, Giacomo

doi:10.1371/journal.pone.0209071

Cited by 42 publications

(32 citation statements)

References 65 publications

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“…A main driver for increasing those economic profits is the establishment of trust. Hosts can charge higher prices if they have a trustworthy and attractive profile photo (Ert, Fleischer, & Magen, 2016) or if they disclose more information (Zloteanu, Harvey, Tuckett, & Livan, 2018), and guests with a trustworthy appearance are more likely to have their booking requests accepted (Karlsson, Kemperman, & Dolnicar, 2017). Similarity between hosts and guests in terms of age and education increases trust between them (Kwok & Xie, 2018).…”

Section: Resultsmentioning

confidence: 99%

The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework

Köbis

Soraperra

Shalvi

2020

Journal of Management

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The sharing economy is estimated to add hundreds of billions of dollars to the global economy and is rapidly growing. However, trust-based commercial sharing—the participation in for-profit peer-to-peer sharing-economy activity—has negative as well as positive consequences for both the interacting parties and uninvolved third parties. To share responsibly, one needs to be aware of the various consequences of sharing. We provide a comprehensive, preregistered, systematic literature review of the consequences of trust-based commercial sharing, identifying 93 empirical papers spanning regions, sectors, and scientific disciplines. Via in-depth coding of the empirical work, we provide an authoritative overview of the economic, social, and psychological consequences of trust-based commercial sharing for involved parties, including service providers, users, and third parties. Based on the aggregate insights, we identify the common denominators for the positive and negative consequences. Whereas a well-functioning infrastructure of payment, insurance, and communication enables the positive consequences, ambiguity about rules, roles, and regulations causes non-negligible negative consequences. To overcome these negative consequences and promote more responsible forms of sharing, we propose the transparency-based sharing framework. Based on the framework, we outline an agenda for future research and discuss emerging managerial implications that arise when trying to increase transparency without jeopardizing the potential of trust-based commercial sharing.

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Section: Resultsmentioning

confidence: 99%

The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework

Köbis

Soraperra

Shalvi

2020

Journal of Management

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“…People will assume that the hotel is trustworthy. Trust and reputation information are relevant due to the implicit information asymmetry in hospitality platforms, forcing user to rely on such elements to inform their decision making (Zloteanu et al, 2018). Meanwhile, the feedback was represented by brand attachment and word-of-mouth.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

Rosli

Ghazali

2019

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Purpose This paper aims to investigate the effects of hotels’ brand attributes on consumers’ (patrons’ and guests’) by fostering brand credibility and brand attachment towards the propensity of word-of-mouth. The study uses the signaling theory to assess the relationships among the constructs. Design/methodology/approach The study adopts partial least squares structural equation modelling (PLS-SEM) approach to validate the research model and the research hypotheses. To test the hypotheses, 474 travellers in Malaysia were recruited. Findings The empirical results reveal that hotel attributes have direct influence on brand credibility and brand attachment. Similarly, brand credibility has direct influence on brand attachment, while brand attachment also has direct influence on word-of-mouth. Consumers’ brand credibility partially mediates the relationship between hotel attributes and brand attachment. Likewise, consumer’s brand attachment also partially mediates the relationship between hotel attributes and word-of-mouth. Last but not least, brand credibility and brand attachment sequentially mediate the relationship between hotel attributes and word-of-mouth. The theoretical and practical implications of this study are discussed together with its limitation and future research direction. Originality/value First, in terms of measures, brand attachment construct is operationalised as a formative second-order construct, with three reflective variables (brand passion, self-brand connection and brand affection) as the first-order constructs. In addition, brand credibility is also operationalised as a formative second-order construct, with three reflective variables (expertise, trustworthiness and attractiveness) as the first-order constructs. On the other hand, hotel attributes construct is operationalised formatively as a higher-order abstraction of three categories of hotel facilities, which were also operationalised formatively (essential, culture compliant and in-room facilities). Second, this paper offers new insight into how brand credibility and brand attachment influence the relationship between hotel attributes and word-of-mouth. In a sustainability era, dissemination of complete and correct information is vital, to ensure consumers’ acceptance (e.g. likelihood to recommend to others). Thus, it is suggested that hotel managers to pay close attention to the role of brand credibility and brand attachment in tourists’ hotel choice, to secure sustainable brand.

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“…Firstly, websites may contain a system of cues that facilitate trust creation. Depending on the business model, platforms may verify key information about users and/or their identity (Ta et al, 2018;Zloteanu et al, 2018). This key information may allow credibility to be built and facilitate the search and selection of peer providers by peer clients, contributing to better website usability.…”

Section: Interpersonal Trustmentioning

confidence: 99%

Building trust in sharing economy platforms: trust antecedents and their configurations

Akhmedova

Vila-Brunet

Mas‐Machuca

2021

INTR

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PurposeThe sharing economy is the internet-enabled business model that has changed the way people travel, work and interact. Similar to other internet-enabled settings, trust is of paramount importance for the sharing economy as it leads to continued use and positive word-of-mouth. The main objectives of this research are twofold: (1) to identify the most relevant antecedents of trust in the sharing economy; and (2) to identify which combination of these antecedents allows repurchase intention and positive word-of-mouth to be achieved.Design/methodology/approachThrough revision of trust theories and complementary frameworks, and an analysis of the sharing economy, the authors develop a model of trust for the sharing economy. The authors propose a model assuming that different types of trust will form a limited number of pathways valid for the creation of positive behavioural intentions. The authors use qualitative comparative analysis to empirically assess the proposed model on a sample of 235 sharing economy users.FindingsThe authors find two configurations that jointly suggest the key role of website quality and usability in generating consumer trust. The authors propose that, on the one hand, platforms might focus on creating value-added services and increasing the reliability of the platform brand. On the other hand, platforms can focus on creating good signalling mechanisms and educate their service providers towards reliable behaviour.Originality/valueThe authors build a conceptual model of trust in the sharing economy setting, that considers the feedback loops among the combination of several dimensions. The authors define specific strategies for platforms in the sharing economy that lead to repurchase intention and positive word-of-mouth.

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Digital Identity: The effect of trust and reputation information on user judgement in the Sharing Economy

Cited by 42 publications

References 65 publications

The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework

The Consequences of Participating in the Sharing Economy: A Transparency-Based Sharing Framework

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

Building trust in sharing economy platforms: trust antecedents and their configurations

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