Digital atmosphere of fashion retail stores

Kim, Ha Youn; Lee, Yuri; Cho, Erin; Jung, Yeo Jin

doi:10.1186/s40691-020-00217-6

Cited by 20 publications

(22 citation statements)

References 44 publications

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“…Identifying and defining the different types of innovation has not been an easy task in the field of marketing. One of the most referenced groupings in the literature is the one that distinguishes between technological innovations and non-technological innovations ( Lin, 2015 ; Stagnaro, 2017 ; De Oliveira et al, 2020 ; Kim et al, 2020 ). Technological innovations include: (a) product innovations; and, (b) process innovations; while non-technological innovations group together: (a) organizational innovations; (b) marketing innovations; and, (c) relational innovations.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

et al. 2021

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Innovation and sustainability are postulated as key variables for the future of large commercial distribution. In addition, the development of Information and Communication Technologies (ICT) solutions, and especially those related to Artificial Intelligence (i.e., Just Walk Out, Intelligent Retail Lab) and digitization, are particularly relevant factors in the current pandemic scenario in which retail companies operate. These tools are essential to face the derived changes in commercial relations, especially between companies and consumers. For all these reasons, this work aims to examine the effect of ICT, as a driving factor for innovation and its direct and indirect impact on sustainability in retailing. Furthermore, this study takes into account the eventual differences in these relationships according to the types of store formats. To achieve the aforementioned objective, a theoretical model is proposed that is tested through an empirical study carried out on a sample of 510 consumers of three store formats of grocery retail formats (i.e., hypermarkets, supermarkets and discount stores) in Spain. For the analysis of the data obtained, the partial least squares (PLS) regression technique and the Multigroup Analysis were used. The results obtained confirm the direct and indirect effect of ICT on innovation and sustainability in grocery retailing. In addition, the results indicate that consumers unequally perceive the technological progress of companies. These differences are greater between discount stores versus hypermarkets and supermarkets. The larger the size of the store format, the higher the incidence of ICT in relation to innovation. Therefore, it is vital to take ICT into consideration, where Artificial Intelligence is imperative for the growth and development of sustainable competitive advantages in retail companies.

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Section: Theoretical Frameworkmentioning

confidence: 99%

The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

et al. 2021

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“…This in-store technology positively affects the customer purchase decision (Abebaw and Matukuta, 2018). Digital devices and services, such as digital screens and digital signage transform the consumer decision process about purchasing the fashion product (Kim et al, 2020a(Kim et al, , 2020b. Therefore, the following hypothesis has been proposed:…”

Section: Mobile Pos/digital Walletsmentioning

confidence: 99%

“…This technology saves the shipping charges and time of the customer by providing the product within a day or two. Buy online pick up in-store technology have a positive effect on behavioural intention (Kim et al, 2020a(Kim et al, , 2020b. The usage of click and collect technology positively enhances the offline purchase frequency and amount (Song et al, 2020).…”

Section: Smartphonesmentioning

confidence: 99%

Reconfigure the apparel retail stores with interactive technologies

Vidushi

Kashyap

2021

RJTA

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Purpose The omni-channel strategy provides a holistic experience during shopping by integrating online and offline channel services. In this digitalized realm, customers are more dependent on online elements for shopping. However, physical stores are still their first choice for apparel shopping. The introduction of interactive technology is one of the key elements to provide an online experience in the physical store. The purpose of this paper is to identify the impact of interactive technologies on purchase intention and its role. Design/methodology/approach This study has been conducted in Delhi using 573 customers who are using interactive technologies for shopping. A self-developed questionnaire was used to collect the data. Data was analysed using structural equation modelling through smart partial least square 3. Findings The results show that 46% change in purchase intention was due to mobile point of sale/digital wallet, tablet/i-pad/digital signage, smartphone and click and collect/ship from store technology. However, there was no impact of the smart mirror and in-store Wi-Fi technology on purchase intention. Originality/value This study focuses on various technologies which provide online experience at physical stores. This study offers new insights for the theoretical and business framework of omni-channel brands. These technologies could be used as key performance indicators of omni-channel retailing in future.

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“…The use of atmospheric indicators evolved from retailers in practice and is widely applied with respect to services marketing, brand management and sustainable environment (H. Y. Kim, Lee, Cho, & Jung, 2020). Moreover, there were theoretical developments which sought to extend the atmospheric model concept.…”

Section: Perceived Of Green E-commerce Imagementioning

confidence: 99%

Green Online Retailer Towards Brand Sustainability

Hutomo

Buana

Kurniawan

2021

ganaya

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The shift in shopping methods from physical (offline) stores to virtual (online) stores has crystallized even more. Gradually the shift allows consumers to feel easy and comfortable in respect to buying products by online methods. This earliness paradigm shift becomes interesting if it becomes a topic of the research regarding the possibility of its sustainability in the triple bottom line. The clarity of the consumer's perspective on brand sustainability in terms of the main three pillars is being tested to clarify the roots of the paradigm by becoming a hypothesis in this research. The hypothesis was tested using Structural Equation Modeling on the answers of 278 respondents to identify the significant path. The findings are quite surprising so that entrepreneurs require to put forward the sustainability side of their brand. Future research should be aimed at adding more detailed factors related to the need for the process of achieving sustainability.

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Digital atmosphere of fashion retail stores

Cited by 20 publications

References 44 publications

The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

The Moderating Effect of Store Format on the Relationships Between ICT, Innovation and Sustainability in Retailing

Reconfigure the apparel retail stores with interactive technologies

Green Online Retailer Towards Brand Sustainability

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