<p align="center"><strong><em>ABSTRACT</em></strong></p><p><em> </em><em>E-Commerce is electronic commerce related to the activity of buying, selling, marketing of goods or services by utilizing internet communication network as a form of future trading.. The purpose of this research is (1) To know the influence of consumer behavior toward online purchasing decision on E Commerce Site, (2) to know the influence of brand image to online purchasing decision on E Commerce Site, (3) to know the influence of promotion to online purchasing decision at E-Commerce Sites XYZ. The method used in this study is a quantitative research method and use if the data SPSS Version 24.00. Populations and samples (questionnaires) in this study were 97 valid questionnaires. Questionnaire materials include: Functional Image (image seen from product function), Affective Image (image seen from attitudes toward brand), and Reputation (image seen from reputation of brand) disseminated to E Commerce Site XYZ user in Jakarta. this is: Based on the results of research and discussion, it can be concluded as follows: (1) Partially, the dimensions of Consumer Behavior have a significant and positive effect on Purchase Decision at E-Commerce Sites XYZ received with a significance value of 0.618, (2) Partially, image has a significant and positive effect on Purchasing Decision at E Commerce Site XYZ received with a significance value of 0.323, (3) Partially, the promotion dimension has a significant and positive effect on Purchase Decision at E Commerce Sites received with a significance value of 0.765.</em></p><p><em> </em></p><p><strong><em>Keywords: </em></strong><em> </em><em>Consumer Behaviour, Brand Image, Promotion and Online Purchasing Decision</em><em>.</em></p>
<p align="center"><strong><em>ABSTRACT</em></strong><strong><em></em></strong></p><p><em> The purpose of this study is to find out what are the advantages derived from the art of aquascape and any business opportunities that arise as a result of this hobby, lately many people began to love the art of aquarium-made beauty that is decorated with neat and unique decoration, if akita observe products that produce a miniature underwater ecosystem is so beautiful and cool eye-catching that is better known by the name of aquascape, along with the many requests for aquascape art is now beginning emerging aquarium merchants that also provide services aquascape manufacture and maintenance, together with the perminaan equipment good accessories aquarium machines, iron or wood shelves, flora and fauna continue to increase, because to make an aquascape product in need of adequate equipment and equipment to support maximum results, the results of this study took samples of aquascape aquascape, aquascape craftsmen and store access stores oris ornamental fish that exist in </em><em>B</em><em>ogor. Data analysis in this research using full costing method to determine selling price. The results showed that aquascape is a hobby that started in like someone, become a promising business field, it turns out the advantage of making aquascape craftsmen obtain 18.30% for aquascape model 1 and 31.24% for aquascape model 2 has not profit from the difference in raw materials in use reach 10%, from the cost incurred where the profit obtained depends on the uniqueness and beauty. so many people who had just a hobby to make as a land of business.</em><em></em></p><p>Key Words: <em>Aquascape, Hobby, Money, Reading Opportunity</em></p>
With the rapid development of the digital world today, of course, it will affect people's lives, like what used to be offline is now online. One of them that experienced a change from offline to online is the land transportation business. This is evidenced by changes in the base motorcycle taxi, with the digitization of the emerging online motorcycle taxis, such as GOJEK and GRAB. Where is this online motorcycle taxi using mobile applications to make transactions? These changes, of course, will have a significant impact on people's lives, whether it be on political, economic, social, technological, legal or environmental factors or commonly referred to as PESTEL. Therefore the purpose of this study is to analyze the extent to which the factors that influence the presence of GOJEK in Indonesia, especially those related to PESTEL. Where GOJEK is one of the start-up companies that have developed quite rapidly in the last 9 years. Starting from a motorcycle taxi call center service in 2010, until now, GOJEK has expanded its business to neighboring countries such as Singapore, Thailand, Malaysia, and Vietnam. Where research methods are carried out using a qualitative approach, which includes interviews, literature review and observation. Of course, with the very rapid development of GOJEK. Many impacts are caused by GOJEK. One of them is the economic impact, which with the existence of GOJEK, helps the development of SMEs. Where the support of GOJEK is to facilitate the delivery of goods produced by SMEs to buyers and the delivery process is faster. Keywords: Startup, PESTLE Analysis, Online Transportation, Mobile Application
<p><em>This research is conceptual thinking according to the approach from a customer-dominant logic (C-D) perspective, this study aims to expand the discussion of value co-creation by providing conceptual insights into value co-creation within the customer's social environment. In the social context in which customers consume together or collectively, research will raise the concept of how to provide recommendations on how services can facilitate value co-creation in a customer-to-customer (C2C) context. Current thinking about value in C-D according to the service management perspective on C2C interactions and social science concepts in consumers, requires a framework that can be proposed for C2C value co-creation as a dynamic, gradual process. Values appear in four different social layers: "classified customers", "social bubbles","temporary communities" and “neo communities”. Later, this research requires further validation using qualitative field-based methods such as participant observation and interviews. Furthermore, this research can contribute by introducing the perspective of value co-creation in C2C, by conceptualizing the social layer in which values will be formed and giving specific propositions to decision makers and managers who are related to the service industry.</em></p><p><em>Keywords: Customer-dominant logic; Customer-to-customer; Shared consumption; Value co-creat</em></p>
This Community Service Takes the Title of Risk Mitigation Literacy and Travel Insurance. This Community Service aims to produce PKM Outcome Materials that will be published in Premium journals or journals of community service and entrepreneurship, Risk Mitigation Literacy Materials and travel insurance made in, zoom recordings, and disseminate via YouTube, and Increase literacy to the public through Management Sharing Sessions, posters and expansion of the idea of Risk Mitigation, Travel Insurance, and the importance of understanding the underwriting process in insurance coverage. The method of this research is Implementation Time. The implementation time of the activity is April - August 2022. In the form of designing Literacy Materials for Risk Mitigation and Travel Insurance, publishing the idea of Risk Mitigation and Travel Insurance, and conducting literacy by holding Zoom meetings in Management Sharing Sessions activities underwriting process insurance coverage. The result of this Community Service is the availability of literacy materials, posters, literacy activities in the 7.08th Management Session.
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