Diffusion of Innovations and Public Communication Campaigns: An Examination of The 4R Nutrient Stewardship Program

Seeger, Henry S.; Wilson, Robyn S.

doi:10.4148/1051-0834.2234

Cited by 5 publications

(9 citation statements)

References 24 publications

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“…Through the communication channels, potential adopters of the innovation can access information about the innovation, significantly contributing to the adoption (Baumgart-Getz et al, 2012). Moreover, the literature states that adopters with rich information about a specific innovation likely acquire better knowledge about the innovation, and therefore, have a stronger inclination to adopt the innovation (Seeger and Wilson, 2019).…”

Section: Diffusion Of Innovation Theory (Doi)mentioning

confidence: 99%

“…, 2012). Moreover, the literature states that adopters with rich information about a specific innovation likely acquire better knowledge about the innovation, and therefore, have a stronger inclination to adopt the innovation (Seeger and Wilson, 2019).…”

Section: Theory Descriptionmentioning

confidence: 99%

“…Thus, they may face difficulties in decision making to convert to organic production, thus hindering their converting behavior. These suggest that farmers should have access to a sufficiently good quality of information, described as “a function of the source farmers are using to gain information about an innovation” (Seeger and Wilson, 2019). This helps farmers acquire knowledge about organic production and likely adopt the innovation of organic production (Seeger and Wilson, 2019; Wu and Zhang, 2013).…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

“…Additionally, as proposed by the present study, the agriculture information system may act as a direct contributor and moderator in forming farmers' converting decisions, motivating us to employ the Diffusion of Innovation Theory (DOI) as another underpinning theory. The rationale is that DOI posits communication channels [1] that can affect farmers organic agriculture adoption (Baumgart-Getz et al, 2012;Padel, 2001;Seeger and Wilson, 2019), exhibiting the suitability of DOI for our study.…”

Section: Introductionmentioning

confidence: 99%

“…The rationale is that DOI posits communication channels [1] that can affect farmers organic agriculture adoption (Baumgart-Getz et al. , 2012; Padel, 2001; Seeger and Wilson, 2019), exhibiting the suitability of DOI for our study.…”

Section: Introductionmentioning

confidence: 99%

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Going organic or staying traditionalistic? The role of agriculture information system

Doanh

Nguyen

Pham

2022

IJSE

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PurposeThe purpose of this study is to examine how use of agriculture information systems could impact farmers' intention to convert from traditional to organic agriculture production in the mountainous areas of Northern Vietnam, based on a research framework developed from integrating Diffusion of Innovation Theory and Theory of Planned Behavior. Specifically, the authors aim to test the direct impact of use of agriculture information systems on converting intention and the interaction between use of agriculture information systems and perceived economic benefits, perceived non-economic benefits of organic production and market access on the formation of converting intention.Design/methodology/approachData were collected from a sample survey that included 634 agriculture-producing households in Thai Nguyen, Tuyen Quang and Cao Bang provinces of Northern Vietnam. The logistic regression was used for data analysis.FindingsResearch findings indicate that perceived economic benefits, non-economic benefits, market access and use of agriculture information systems positively support the converting intention. Moreover, the use of information systems strengthens the links between the converting intention and perceived economic benefits, perceived non-economic benefits and market access.Originality/valueThis research is innovative in incorporating the use of agriculture information systems as both direct contributor and moderator in converting decisions.

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Section: Diffusion Of Innovation Theory (Doi)mentioning

confidence: 99%

Section: Theory Descriptionmentioning

confidence: 99%

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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Going organic or staying traditionalistic? The role of agriculture information system

Doanh

Nguyen

Pham

2022

IJSE

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Understanding factors associated with intent to receive the COVID-19 vaccine.

Short¹,

Marek²,

Knight³

et al. 2022

Families, Systems, & Health

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Introduction: As of December 1, 2020, when the Advisory Committee on Immunization Practices published their COVID-19 vaccine distribution and prioritization recommendations, health care workers (HCWs) and the elderly were deemed to be at greatest risk of contracting the coronavirus. Limited extant research suggests that most HCWs are willing to receive the COVID-19 vaccine, and findings from studies examining vaccine uptake in non-HCW samples also have reported high vaccination willingness. The health belief model (HBM) and the theory of planned behavior (TPB) suggest that beliefs about severity and susceptibility of disease, perceived benefits of and obstacles to vaccination, and normative beliefs of others affect vaccine uptake. Further, perceptions of safety, side effects, and demographic factors can uniquely impact COVID-19 vaccine uptake. Method: Using a cross-sectional design, we recruited 526 participants via social media, through snowball emailing methods, and from university settings. Results: The present findings demonstrate that 37% of participants intend to get the vaccine, and 35% reported that they might get the vaccine. No relationships among demographic factors, willingness to receive the vaccine, and level of intent were observed. However, those who reported that they would not receive the COVID-19 vaccine demonstrated fewer positive attitudes, less agreement, fewer normative views, and less anticipatory regret regarding the COVID-19 vaccine. Also, perceptions of susceptibility, severity, and barriers were associated with participants’ willingness to get the COVID-19 vaccine. Discussion: Our results suggest that factors related to the HBM and TPB might uniquely impact COVID-19 vaccine acceptability and could guide the crafting of interventions meant to encourage vaccine uptake.

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