Different sales channels for different farmers: Local and mainstream marketing of organic fruits and vegetables in Norway

Milford, Anna Birgitte; Lien, Gudbrand; Reed, Matthew

doi:10.1016/j.jrurstud.2021.08.018

Cited by 26 publications

(14 citation statements)

References 37 publications

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“…In terms of supply chain configuration, AFNs aim to reduce the distance, both physical and conceptual, between producers and consumers. These supply chains involve fewer levels between the cultivation and the retail stages, with the prevalence of direct or local marketing activities (Milford et al. , 2021).…”

Section: Discussionmentioning

confidence: 99%

“…Supply chains are highly centralized and dominated by large distribution and retail groups, which buy products from farmers and cooperatives and provide them to the end customers. Due to advantages related to economies of scale and transport optimization, distributors require growers to produce large quantities of a few varieties of products (Milford et al, 2021). The variety of products at the retail stage is guaranteed by aggregating the offer of different supply chains in the same place.…”

Section: Technologies Adoption In Different Agri-food Supply Chain Co...mentioning

confidence: 99%

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Technological innovation in agri-food supply chains

Cricelli

Mauriello

Strazzullo

2022

BFJ

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PurposeThis study aims to analyse how the adoption of Industry 4.0 technologies can help different types of agri-food supply chains introduce and manage innovations in response to the challenges and opportunities that emerged following the COVID-19 pandemic.Design/methodology/approachA systematic literature review methodology was used to bring together the most relevant contributions from different disciplines and provide comprehensive results on the use of I4.0 technologies in the agri-food industry.FindingsFour technological clusters are identified, which group together the I4.0 technologies based on the applications in the agri-food industry, the objectives and the advantages provided. In addition, three types of agri-food supply chains have been identified and their configuration and dynamics have been studied. Finally, the I4.0 technologies most suited for each type of supply chain have been identified, and suggestions on how to effectively introduce and manage innovations at different levels of the supply chain are provided.Originality/valueThe study highlights how the effective adoption of I4.0 technologies in the agri-food industry depends on the characteristics of the supply chains. Technologies can be used for different purposes and managers should carefully consider the objectives to be achieved and the synergies between technologies and supply chain dynamics.

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Section: Discussionmentioning

confidence: 99%

Section: Technologies Adoption In Different Agri-food Supply Chain Co...mentioning

confidence: 99%

Technological innovation in agri-food supply chains

Cricelli

Mauriello

Strazzullo

2022

BFJ

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“…For risk perception, it is measured from two dimensions: technical risk and market risk. Referring to relevant studies ( 51 , 52 ), two items were set up, “the effect of applying organic fertilizers on yield reduction” and “the agricultural products applied with organic fertilizers cannot be sold at high prices” to represent technical risk and market risk, and use a five-level Likert scale to measure. For agricultural socialized services, referring to relevant research ( 53 ), it is analyzed from the design of three production links: pre-production, mid-production and post-production.…”

Section: Methodsmentioning

confidence: 99%

Effects of risk perception and agricultural socialized services on farmers' organic fertilizer application behavior: Evidence from Shandong Province, China

Ren

2023

Front. Public Health

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IntroductionThe application of organic fertilizer is an important measure to control agricultural non-point source pollution, improve the quality of cultivated land and enhance the degree of agricultural green development.MethodsBased on the survey data of sample farmers in Shandong Province, China, the binary Probit model is used to analyze the influence of risk perception and agricultural socialized services and their interaction on farmers' organic fertilizer application behavior, and further analyze the difference of influence between groups of risk perception and agricultural socialized services on farmers' organic fertilizer application behavior with different characteristics.Results and discussionWe found that risk perception has a significant negative impact on farmers' organic fertilizer application behavior. Farmers with stronger technical risk perception and market risk perception are less likely to apply organic fertilizer. Agricultural socialized services have a significant positive impact on farmers' organic fertilizer application behavior, and can effectively alleviate the inhibitory effect of risk perception on farmers' organic fertilizer application behavior. The roles of risk perception and agricultural socialized services vary greatly among different farmer groups. For older generation, large-scale and pure agricultural farmers, agricultural socialized services can more effectively alleviate the inhibitory effect of risk perception on organic fertilizer application behavior.

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“…This condition indicates that the Fs value in channel I is more profitable for farmers than marketing channel II as a result of the length of the marketing chain involving more and more marketing agencies involved. (Bannor et al, 2021;Milford et al, 2021).Section…”

Section: Farmer's Sharementioning

confidence: 99%

Analysis of Marketing Chain of Vegetable Commodities in Around the Areas Affected by the Liquefaction Disaster

Syamdi¹,

Rauf²,

Efendy³

et al. 2022

IJRIAS

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Many factors cause why farmers do not have the ability to maintain their socio-economic life, mainly because it is difficult to obtain fresh funds, unavailability of production facilities and supporting factors such as fertilizers, superior seeds, counseling, and the low attention of local and central governments.Explorative and developmental research, which focuses on exploratory activities in providing an overview in mapping the profile of farmers, including the supply chain of vegetables sold to the capital city of Palu, the capital city of Central Sulawesi Province as well as a trading center and government. The research was carried out around the areas affected by the Jono Oge and Sidondo Earthquake and Liquefaction of Sigi Regency to look at the marketing chain and Palu City to see the supply chain at the Masomba and Manonda traditional markets, while to see the perpetrators of the trade system were traced based on the location of the traders and suppliers domiciled. To find out the suppliers in the traditional market, a careful identification is carried out so that the percentage (share) of suppliers outside Jono Oge can be known.The data analysis used in this research is descriptive.The longer the marketing chain in the tomato and chili vegetable trading system in the research area around Jono Oge and Sidondo which was affected by the earthquake and liquefaction, the more inefficient it will be. Thus, marketing channel I for both tomatoes and chilies is the one that gives a higher Farmer’s Share value and is more efficient than marketing channel II. All institutions involved in the marketing chain, from farmers, traders to retailers, carry out marketing functions, namely buying, selling, transportation, storage, processing, standardization and grading, financing, risk management, and market information. The margin share of producer farmers in each marketing channel for each tomato and chili is 84% and 89.74%, respectively.

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Different sales channels for different farmers: Local and mainstream marketing of organic fruits and vegetables in Norway

Cited by 26 publications

References 37 publications

Technological innovation in agri-food supply chains

Technological innovation in agri-food supply chains

Effects of risk perception and agricultural socialized services on farmers' organic fertilizer application behavior: Evidence from Shandong Province, China

Analysis of Marketing Chain of Vegetable Commodities in Around the Areas Affected by the Liquefaction Disaster

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