PurposeThis study aims to analyse how the adoption of Industry 4.0 technologies can help different types of agri-food supply chains introduce and manage innovations in response to the challenges and opportunities that emerged following the COVID-19 pandemic.Design/methodology/approachA systematic literature review methodology was used to bring together the most relevant contributions from different disciplines and provide comprehensive results on the use of I4.0 technologies in the agri-food industry.FindingsFour technological clusters are identified, which group together the I4.0 technologies based on the applications in the agri-food industry, the objectives and the advantages provided. In addition, three types of agri-food supply chains have been identified and their configuration and dynamics have been studied. Finally, the I4.0 technologies most suited for each type of supply chain have been identified, and suggestions on how to effectively introduce and manage innovations at different levels of the supply chain are provided.Originality/valueThe study highlights how the effective adoption of I4.0 technologies in the agri-food industry depends on the characteristics of the supply chains. Technologies can be used for different purposes and managers should carefully consider the objectives to be achieved and the synergies between technologies and supply chain dynamics.
Due to the growing concern towards natural resource depletion and the increasing levels of waste generation caused by economic growth, sustainable consumption has gained the attention of both governments and society. Despite this, the market share of sustainable products remains low, and studies analysing the factors influencing consumers’ perception of sustainable products provide inconclusive results. This work aims to help bridge this gap by summarising the main literature results and focusing on practical implications. We perform a systematic literature review to identify the factors influencing consumers’ perception of sustainable products. Next, we classify these factors according to the triple bottom line framework, to provide a holistic perspective on the subject and present useful suggestions for companies. The findings suggest that most studies adopt a partial perspective on sustainability, focusing on only one of the sustainability dimensions or considering a single product category. The results also show that there are numerous factors that can influence consumer perception across all three sustainability dimensions. To increase the market share of sustainable products, companies should try and target new customer segments, by adopting a holistic approach to sustainability and analysing how consumers manage the trade-offs between the factors related to different sustainability dimensions. From a practical perspective, this study provides managers with a solid starting point to identify and assess the value of sustainable products in relation to the sustainability dimensions and the characteristics of the target customer segments.
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