Dialogue and transparency: A content analysis of how the 2012 presidential candidates used twitter

A sentiment analysis of U.S. local government tweets: The connection between tone and citizen involvement

“…Scholars are beginning to study Twitter's efficacy in a myriad ways, including awareness of social causes (Thackery et al, 2013), corporate social responsibility (Lee, Oh, & Kim, 2013), public health information exchange (Neiger, Thackeray, Burton, Thackeray, & Reese, 2013), international political engagement Sobaci and Karkin (2013), U.S. presidential campaigns (Adams & McCorkindale, 2013;Conway, Kenski, & Wang, 2013), and disaster information sharing (Chatfield, Scholl, & Brajawidagda, 2013), to name just a handful. Oftentimes, marketing scholars and practitioners, for example, will use sentiment analysis to gauge how consumers feel about certain products (think how you use reviews on shopping or travel websites before making a purchase).…”

Twitter financial community sentiment and its predictive relationship to stock market movement

“…For example, Dell listed its continual sales and marketing effort in engaging customers through 'external social media channels' in its 2012 annual report and subsequently reported $1 million additional revenue due to sales alerts from Twitter. † There are also a number of empirical studies related to the impact of social media on key political events (Hong and Nadler 2012, Adams and McCorkindale 2013, Mohammad et al 2014. Social media has grown internationally across population from different cultures and languages, and multilingual users participate between different language groups in their social network (Eleta and Golbeck 2014).…”

Mining for Focus and Priorities in Donald Trump and Hillary Clinton’s Daily Tweets during the 2016 U.S. General Elections

“…Political leaders use tweets primarily to broadcast information about their policies and their personality [19]. Several studies have focused exclusively on Twitter in the political context ( [20], [21], [22], [23]. One of the studies [20] specifically explored the extent to which Twitter may influences or be influenced by national newspapers.…”

“…Similarly, during the same year other scholars [22] investigated how the 2012 US presidential candidates used Twitter to build relationships with their followers through meaningful dialogue. They noted that such relationship was essential to constituent's willingness to advocate on behalf of the candidates.…”