Twitter, one of the several major social media platforms, has been identified as an influential factor for financial markets by multiple academic and professional publications in recent years. The motivation of this study hinges on the growing popularity of the use of Twitter and the increasing prevalence of its influence among the financial investment community. This paper presents empirical evidence of the existence of a financial community on Twitter in which users' interests align with financial market-related topics. We establish a methodology to identify relevant Twitter users who form the financial community, and we also present the empirical findings of network characteristics of the financial community. We observe that this financial community behaves similarly to a small-world network, and we further identify groups of critical nodes and analyse their influence within the financial community based on several network centrality measures. Using a novel sentiment analysis algorithm, we construct a weighted sentiment measure using tweet messages from these critical nodes, and we discover that it is significantly correlated with the returns of the major financial market indices. By forming a financial community within the Twitter universe, we argue that the influential Twitter users within the financial community provide a proxy for the relationship between social sentiment and financial market movement. Hence, we conclude that the weighted sentiment constructed from these critical nodes within the financial community provides a more robust predictor of financial markets than the general social sentiment.
Although market feedback on investor sentiment effect has been conceptually identified in the existing finance literature and investment strategies have been designed to explore this effect, there lacks systematic analysis in a quantified manner on such effect. Digitization of news articles and the advancement of computational intelligence applications have led to a growing influence of news sentiment over financial markets in recent years. News sentiment has often been used as a proxy for gauging investor sentiment and reflecting the aggregate confidence of the society toward future market. Previous studies have primarily focused on elucidating the unidirectional impact of news sentiment on market returns and not vice versa. In this study, we analyze more than 12 millions of news articles and document the presence of a significant feedback effect between news sentiment and market returns across the major indices in the US financial market. More specifically, we find that news sentiment exhibits a lag-5 effect on market returns and conversely market returns elicit consistent lag-1 effects on news sentiment. This aligns well with our intuition that news sentiment drives trading activity and investment decisions. In turn, heightened investment activity further stimulates involuntary responses, which manifest in the form of more news coverage and publications. The evidence presented highlights the strong correlation between news sentiment and market returns and demonstrates the benefits of advancing knowledge in data-driven modeling and its interaction with market movements.
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