Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics

Wang, Yuan; Yang, Yiyi

doi:10.1016/j.chb.2019.106183

Cited by 109 publications

(102 citation statements)

References 53 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Dialogue is regarded as “negotiated exchange of ideas and opinions” [ 43 ]. The dialogue can be incorporated into daily public relations practices, which could lead to positive outcomes, such as trust, mutuality, and empathy [ 44 ]. According to the theory, dialogic loop is regarded as a key dialogic principle for a positive two-way dialogic relationship [ 43 ], which refers that the content released by organization could stimulate public dialogue, and the organization could raise questions to promote engagement, adding providing the dialogue channels and responding to public feedback timely [ 27 ].…”

Section: Literature Reviewmentioning

confidence: 99%

Promoting Public Engagement during the COVID-19 Crisis: How Effective Is the Wuhan Local Government’s Information Release?

Yang

Deng

Zhang

et al. 2020

IJERPH

View full text Add to dashboard Cite

During times of public crises (such as COVID-19), governments must act swiftly to release crisis information effectively and efficiently to the public. This paper provides a general overview of the way that the Wuhan local government use Weibo as a channel to engage with their citizens during the COVID-19 pandemic. Based on the media richness, dialogic loop, and a series of theoretically relevant factors, such as content type, text length, and information source, we try to examine how citizen engage with their local government. By analyzing the data mining samples from Wuhan Release, the official Sina Weibo account of Wuhan’s local government, results show that, despite the unstable situation COVID-19 over the crisis, there exist three stages of a crisis on the whole. Combining the behavior of the government and the public, duration from 31 December 2019 to 19 January 2020 could be seen as the development period, then the outbreak period (30 January 2020 to 28 February 2020), and a grace period (29 February 2020 to19 April 2020). Public attention to different types of information changes over time, but curbing rumors has always been a priority. Media richness features partially influent citizen engagement. Text length is significantly positively associated with citizen engagement through government social media. However, posts containing information sources have a negative impact on citizen engagement.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Promoting Public Engagement during the COVID-19 Crisis: How Effective Is the Wuhan Local Government’s Information Release?

Yang

Deng

Zhang

et al. 2020

IJERPH

View full text Add to dashboard Cite

show abstract

“…Recognizing that social media provide a means of two-way interactions—which research suggests are crucial for effective communication [ 33 , 34 ]—individual scientists and NGOs are increasingly using social media platforms to communicate with their audiences and promote science literacy [ 46 , 47 , 68 , 75 , 106 ]. However, individual and NGO communicators have had difficulty fostering two-way exchanges with their audiences on social media [ 33 , 106 ]. With evidence that the way in which communicators use social media plays an important role in determining audience engagement [e.g., 31 ], this study investigated how individual and NGO communicators approach sharing scientific information on social media, and the strategies they apply to engage with their audiences (RQ1).…”

Section: Discussionmentioning

confidence: 99%

“…This study is especially informative for understanding characteristics of science communication on social media, and could contribute to dialogic theory on science communication more broadly, as the results highlight factors that play an important role in fostering two-way exchanges [ 62 , 106 , 118 ]. The use of more formal methods typical of traditional science communication practices, i.e., through transfer of publications (data and information in various forms, e.g., peer-reviewed research papers) [ 119 – 122 ], often results in a transmission pathway, where conversations are limited between communicators and their audiences ( Fig 8 ).…”

Section: Discussionmentioning

confidence: 99%

Using interpersonal communication strategies to encourage science conversations on social media

Martin

MacDonald

2020

PLoS ONE

View full text Add to dashboard Cite

Today, many science communicators are using social media to share scientific information with citizens, but, as research has shown, fostering conversational exchanges remains a challenge. This largely qualitative study investigated the communication strategies applied by individual scientists and environmental non-governmental organizations on Twitter and Instagram to determine whether particular social media practices encourage two-way conversations between science communicators and citizens. Data from Twitter and Instagram posts, interviews with the communicators, and a survey of audience members were triangulated to identify emergent communication strategies and the resulting engagement; provide insight into why particular practices are employed by communicators; and explain why audiences choose to participate in social media conversations with communicators. The results demonstrate that the application of interpersonal communication strategies encourage conversational engagement, in terms of the number of comments and unique individuals involved in conversations. In particular, using selfies (images and videos), non-scientific content, first person pronoun-rich captions, and responding to comments result in the formation of communicator-audience relationships, encouraging two-way conversations on social media. Furthermore, the results indicate that Instagram more readily supports the implementation of interpersonal communication strategies than Twitter, making Instagram the preferred platform for promoting conversational exchanges. These findings can be applicable to diverse communicators, subjects, audiences, and environments (online and offline) in initiatives to promote awareness and understanding of science.

show abstract

“…Organizations use social networking sites for stakeholder engagement and communication (Wang and Yang 2020 ). Strategic uses of social networking and stakeholder communication in online environments offer business value (Culnan et al 2010 ).…”

Section: Related Work and Backgroundmentioning

confidence: 99%

Emotions in Twitter communication and stock prices of firms: the impact of Covid-19 pandemic

Dhar¹,

Bose

2020

Decision

View full text Add to dashboard Cite

In this paper, we explored two key aspects of organization theory-organizational communication in the face of crisis and the influence of emotions expressed in social media communication and their impact on stock prices of firms. We extracted emotional content from 189,303 tweets and collected financial data for six quarters for 105 companies listed on the New York Stock Exchange from the Fortune 1000 list of companies. We operationalized a set of metrics to measure emotion in organizational tweets. Our analysis showed that the operationalized metrics to measure emotion expressed in organizational tweets were significant predictors of stock prices of firms. Further analysis showed a moderation effect of the crisis on the association between emotion expressed in organizational tweets and stock prices in the presence of control variables. The study provides a detailed analysis of constituent positive (happiness) and negative (anger, fear, and sadness) emotions in organizational tweets and their association with stock prices of firms. Practitioners and regulators may use the analysis and the metrics to assess organizational communication and better leverage Twitter for crisis response. This paper showcases organizational crisis response of Twitter and its financial impact.

show abstract

Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics

Cited by 109 publications

References 53 publications

Promoting Public Engagement during the COVID-19 Crisis: How Effective Is the Wuhan Local Government’s Information Release?

Promoting Public Engagement during the COVID-19 Crisis: How Effective Is the Wuhan Local Government’s Information Release?

Using interpersonal communication strategies to encourage science conversations on social media

Emotions in Twitter communication and stock prices of firms: the impact of Covid-19 pandemic

Contact Info

Product

Resources

About