Development and Empirical Validation of Symmetric Component Measures of Multidimensional Constructs: Customer and Competitor Orientation

Sørensen, Hans Eibe; Slater, Stanley F.

doi:10.2466/pr0.103.1.199-213

Cited by 25 publications

(17 citation statements)

References 34 publications

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“…Previous research posits that discriminant validity is verified when the correlation between two constructs is not high. More contemporary research does not suggest a standard correlation value, however, Campbell and Fiske (1959) recommend that the correlation value must be less than 85% (Sorensen and Slater, 2008). The results of this study present no such similarity between latent variables but confirm discriminant validity between constructs.…”

Section: Instrument Validity and Reliability (Measuring Variables)supporting

confidence: 57%

The Relationship between E-Lifestyle and Internet Advertising Avoidance

Koshksaray

Franklin

Hanzaee

2015

Australasian Marketing Journal

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A B S T R A C TThis study provides insights into e-lifestyle of Internet users and their avoidance of Internet advertising. Determining the type of avoidance of each e-lifestyle aids the development of strategies for designing and publishing advertisements on the Internet, so that their effectiveness is enhanced and the negative trend of clicks on Internet advertisements is reduced. A survey was conducted with a group of 412 participants. The data were analysed through structural equation modelling (SEM) and multiple regression analysis both before and after adjusting the data by introducing the effect of average hours of Internet use on participant responses. The results obtained by analysing the main data reveal that e-lifestyle does not have a significant effect on Internet advertising avoidance (IAA). However, analysis of the modified data does indicate a significant effect. Also, in the analysis of the main and modified data, the type of avoidance from Internet advertising (cognitive, affective, and behavioural) varies according to each e-lifestyle. To the authors' belief the present study is the first reporting an investigation of the effect of e-lifestyle on avoidance of Internet advertising adjusted by average hours spent online.

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Section: Instrument Validity and Reliability (Measuring Variables)supporting

confidence: 57%

The Relationship between E-Lifestyle and Internet Advertising Avoidance

Koshksaray

Franklin

Hanzaee

2015

Australasian Marketing Journal

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“…Construct validity which measures the extent of correspondence between the constructs and their measures expressed in AVE and the CR measuring the consistency of the construct validity indicator were adequate [46,47]. Overall, study participants were neither for, nor against using condoms.…”

Section: Discussionmentioning

confidence: 99%

Correlates of Condom Use Among Somali and Ethiopian Immigrants in the U.S.

Ebrahim

Davis

Tomaka

2016

J Immigrant Minority Health

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The study examined correlates of consistent condom use in steady heterosexual relationships among Somali and Ethiopian immigrants in Minnesota. Study participants (n = 205) responded to questions on attitudes, social norms, perceived behavioral control, self-efficacy, behavioral intention, and self-reported male condom use. Participants were neither for, nor against using condoms, and the same was true for social influence and self-efficacy; however, reported moderately favorable attitude toward condom use and little difficulties in using condoms. Self-efficacy emerged as the factor with the strongest direct influence on behavioral intention to use condoms. In turn, behavioral intention was a significant predictor of self-reported condom use. Increasing male condom use self-efficacy among Somali and Ethiopian immigrants is suggested as a main component of public health intervention seeking to curb the spread of HIV and other STIs in Minnesota.

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“…Pulendran et al (2000) later confirmed the positive influence of interdepartmental connectedness on MO. More recently, Sorensen and Slater (2008) have shown that liaison structures in organizations improve both customer orientation and competitor orientation. Given that integration and interdepartmental connectedness are similar concepts and based on all of the above, we can therefore posit the following hypotheses:…”

Section: Practices Antecedents Momentioning

confidence: 98%

Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group

Agirre

Reinares

Freundlich

2014

Review of Radical Political Economics

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A management model is a set of choices made by a firm's leadership regarding how objectives are defined, efforts are motivated, activities are coordinated and resources allocated, in short, regarding how the company will be run. Just as other types of businesses do, cooperatives need to create sustainable competitive advantages by adopting market-oriented management approaches. Mondragon Corporation achieves this in an alternative way relative to the conventional organizational and governance model, combining commitments to democratic principles, solidarity and competitiveness. Inspired by changes in the expectations of worker-members, new technological capabilities and the strategies of new competitors, Mondragon Corporation has designed a distinctive management model that can itself be a key driver of its competitiveness. The research presented here is focused on market orientation (MO), its relationships with a set of internal factors found in Mondragon cooperative enterprises, and their subsequent impact on business performance. Empirical results suggest that (1) Mondragon's management model increases organizational commitment, facilitating the adoption of MO and (2) a positive impact of MO on business performance. Practical and research implications are discussed. JEL classification: J54, M31

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Development and Empirical Validation of Symmetric Component Measures of Multidimensional Constructs: Customer and Competitor Orientation

Cited by 25 publications

References 34 publications

The Relationship between E-Lifestyle and Internet Advertising Avoidance

The Relationship between E-Lifestyle and Internet Advertising Avoidance

Correlates of Condom Use Among Somali and Ethiopian Immigrants in the U.S.

Does a Democratic Management Model Enhance Performance through Market Orientation? Empirical Evidence from the Mondragon Industrial Group

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