“…Analyzing tools for augmented reality user experience evaluation, instruments such as SUS (System Usability Scale), USE (Usefulness, Satisfaction, Easy to Use and to Learn), HARUS (Handheld Augmented Reality Usability Scale), usability questionnaire by ISO (Usability, Effectiveness, Efficiency), TAM (Technology Acceptance Model), UEQ (User Experience Questionnaire) are usually applied in scientific research (Albertazzi et al, 2012;Davidavičienė et al, 2019;Guimaraes & Martins, 2014;Hinderks et al, 2019;Mota et al, 2018;Pantano et al, 2017;Rese et al, 2017;Santoso et al, 2016;Schrepp et al, 2014Schrepp et al, , 2017aSchrepp et al, , 2017bWang et al, 2015) (Table 1). After a detailed examination of the augmented reality user experience tools and their advantages and disadvantages (Table 1), the User experience questionnaire evaluation tool was selected due to the complex questionnaire design, six evaluated dimensions: attractiveness (overall user impression of the object being evaluated); efficiency (is it possible to use the product quickly and efficiently, does the user interface look organized); perspicuity (is it easy to understand how to use the product); dependability (whether the user feels in control of the interaction or whether the interaction with the product is safe and predictable); stimulation (whether it is interesting and exciting to use the product or whether the consumer feels motivated to continue using the product); novelty (whether the product design is innovative and creative or whether the product attracts the consumer's attention).…”