Determination of non-market values to inform conservation strategies for the threatened Alistana–Sanabresa cattle breed

Abstract

Livestock breed-related public good functions are often used to justify support for endangered breed conservation despite the fact that little is known about such non-market values. We show how stated preference techniques can be used to assess the nonmarket values that people place on livestock breeds. Through the application of a case study choice experiment survey in Zamora province, Spain, the total economic value (TEV) of the threatened Alistana-Sanabresa (AS) cattle breed was investigated. An analysis of the relative importance of the non-market components of its TEV and an assessment of the socio-economic variables that influence people's valuation of such components is used to inform conservation strategy design. Overall, the findings reveal that the AS breed had significant non-market values associated with it and that the value that respondents placed on each specific public good function also varied significantly. Functions related with indirect use cultural and existence values were much more highly valued than landscape maintenance values. These high cultural and existence values (totalling over 80% of TEV) suggest that an AS in situ conservation strategy will be required to secure such values. As part of such a strategy, incentive mechanisms will be needed to permit farmers to capture some of these public good values and thus be able to afford to maintain breed population numbers at socially desirable levels. One such mechanism could be related to the development of breed-related agritourism initiatives, with a view to enhancing private good values and providing an important addition to continued direct support. Where linked with cultural dimensions, niche product market development, including through improving AS breed-related product quality and brand recognition may also have a role to play as part of such an overall conservation and use strategy. We conclude that livestock breed conservation strategies with the highest potential to maximise societal welfare would be those that secure the breed-related functions that people value most, with appropriate in situ conservation interventions and strategies being identified accordingly.Keywords: Cattle, breed, choice modelling, non-market functions, total economic value ImplicationsLittle information exists regarding the total economic value (TEV) of livestock breeds, especially concerning their breedrelated public good functions. However, these functions are often used to justify support for endangered breed conservation. This paper illustrates how improved understanding of the relative importance of such values can help to inform conservation strategies by undertaking a case study exploration of the TEV of the Spanish Alistana-Sanabresa (AS) cattle breed. The cultural and existence values of this breed were highly valued, implying that AS conservation strategies focusing on these aspects would have higher public support and therefore be more likely to be successful.

Are we choosing the right flagships? The bird species and traits Australians find most attractive

“…They are also common in environmental economics where they are commonly employed to place a dollar value on environmental and public goods. The method has been widely applied in wildlife [ 45 , 46 ] and domestic animal conservation [ 47 , 48 ]. Recently they have been applied to explore preferences among flagship species [ 3 – 5 , 19 ], including birds [ 49 , 50 ].…”

Livestock biodiversity as interface between people, landscapes and nature

“…In terms of ecosystem services science, for formal acceptance of livestock biodiversity as a cultural ecosystem service, the beneficiaries need to be identified and valuations made of the service (Braat & de Groot, ). Examples of this having been achieved in livestock biodiversity include the study of Martin‐Collado, Diaz, Drucker, Carabaño, and Zander () of Alista‐Sanabresa cattle. In this case, non‐market values (defined in terms of willingness to pay for such benefits as maintenance of local rural culture and increased certainty of the breed's future existence) account for 80% of total economic value.…”

Valuation of livestock eco-agri-food systems: poultry, beef and dairy

“…Zander et al (2013) and Martin-Collado et al (2014) showed that in the case of threatend European livestock breeds, livestock systems have significant public value in generating resource diversity. Livestock systems can also connect habitats through the dispersal of seeds across geographies, enabling the movement of plant species in response to the changing climate (Hoffmann et al, 2014).…”