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2022
DOI: 10.38035/jmpis.v3i1.1095
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Determinasi Minat Mengunjungi Dan Expected Value: Analisis Digital Marketing Dan Kearifan Lokal (Literature Review Manajemen Pemasaran)

Abstract: Penelitian sebelumnya atau yang terkait sangat penting dalam sebuah penelitian atau disertasi akademik. Studi sebelumnya atau terkait dapat membantu memperkuat teori dan fenomena hubungan atau efek antar variabel. Artikel ini menjelaskan cara menentukan minat mengunjungi dan expected value seseorang untuk berkunjung. Menargetkan digital marketing dan kearifan lokal dengan objek yang dibidik adalah seluruh destinasi wisata di Kabupaten Solok, Sumatera Barat. Tujuan penulisan artikel ini adalah untuk membuat hip… Show more

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Cited by 5 publications
(8 citation statements)
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References 42 publications
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“…According to Susan Lutfi, conflict management is considered a term of conflict management, in which conceptually management and conflict management have the same meaning and point of view, namely, managing, managing, organizing, and controlling with the aim of reducing conflict productively. This understanding explains how to keep conflict away from all forms of violence while creating a balance in conflict (Salim, 2022).…”
Section: Iconaismentioning
confidence: 99%
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“…According to Susan Lutfi, conflict management is considered a term of conflict management, in which conceptually management and conflict management have the same meaning and point of view, namely, managing, managing, organizing, and controlling with the aim of reducing conflict productively. This understanding explains how to keep conflict away from all forms of violence while creating a balance in conflict (Salim, 2022).…”
Section: Iconaismentioning
confidence: 99%
“…Rubenstein stated that conflict management aims to moderate or "civilize" the consequences of conflict without providing root-cause solutions (Loshitzky, 2021). Hugh Miall states that conflict management is the proper intervention to achieve a stable political settlement, especially by influential actors with great power and resources as a basis for creating pressure on conflicting parties to persuade them to resolve their conflicts (Salim, 2022).…”
Section: Iconaismentioning
confidence: 99%
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“…Minat berkunjung merupakan suatu keingingan atau dorongan dalam diri individu untuk berkunjung pada suatu lokasi tertentu (Laela & Asdar, 2022). Terdapat beberapa faktor yang mempengaruhi minat berkunjung wisatawan, yaitu citra destinasi, sistem informasi pemasaran dan kearifan lokal (Lustono, 2018;Nurjamad & Kusnawan, 2021;Salim, Ali, & Yulasmi, 2022).…”
Section: Pendahuluanunclassified
“…Selaras dengan studi Salim et al, (2022) yang memperoleh hasil bahwa kearifan lokal memiliki pengaruh signifikan terhadap minat wisatawan. Nilai dari kearifan lokal dilestarikan di daerah wisata menjadi bukti penerapan green marketing dalam upaya melestarikan kearifan lokal.…”
Section: Pengaruh Kearifan Lokal Terhadap Minat Berkunjungunclassified