“…India also has historical archaeological sites, where the trip is motivated by the Hindu practice of mass bathing in rivers or reservoirs and by praying in sacred places (Singh, 2004). The impacts of mass travel for religious tourism in sacred places must be analyzed from an anthropological (Singh, 2004), sociological (B. perspective, focusing on sustainability through the triple bottom line perspective of social, economic development and environmental (Buckley, 2012;Elkington, 1994;Paiano, Crovella, & Lagioia, 2020), and with an interdisciplinary orientation of marketing studies (Hosany, Ekinci, & Uysal, 2006;Muriuki, Bururia, & Mutegi, 2018) In the context of Europe, the sanctuary of Fatima, located in Portugal, attracts about seven million of the ten million religious tourists of Portugal per year, and its population has more than doubled in 45 years (Ambrose et al, 2019. Pleasures & Carvalho, 2015.…”